Keyword Research Services
Is It Time for a New Keyword Research Strategy?
If you’ve been relying on an unfocused approach to keyword research, it might be time for a change. Keyword research and analysis strategies that aren’t customized or tailored to your unique target audience and business can fail to generate organic results over time.
Here are some common keyword research challenges our services can help you overcome:
Identifying High-Volume, Low-Competition Keywords
Finding keywords with high search volume but low competition can be time-consuming and difficult. Our keyword research and analysis services leverage advanced tools and methodologies to uncover these valuable keywords, giving you a competitive edge.
Understanding User Intent
Determining the intent behind specific search queries is crucial for creating relevant content, but it can be challenging. We analyze keyword phrases to identify user intent, helping you tailor your content and SEO strategies to meet the needs of your target audience effectively.
Keeping Up With Algorithm Changes
Frequent changes to search engine algorithms can impact keyword rankings and search visibility. Our keyword research and analysis services stay updated with the latest algorithm changes, ensuring ongoing optimization and sustained search performance.
Managing Large Volumes of Data
Analyzing and managing extensive lists of keywords and data can be overwhelming. We handle large datasets efficiently, providing actionable insights and recommendations without the burden of manual analysis.
By addressing these challenges, our keyword research and analysis services help businesses improve their search engine rankings and exposure, drive more targeted organic traffic, and achieve better overall ROI from their SEO efforts.
Win With a Strategic Approach to Keyword Research
Improved Search Engine Rankings
By targeting relevant, highly searched keywords, businesses can achieve improved rankings in search engine results pages (SERPs) and increase their visibility in front of potential customers who are looking for the products or services that you provide.
Increased Organic Traffic
Effective keyword research and analysis help attract more organic traffic to your website as users find your content through search engines using high-volume, targeted keywords.
Higher-Quality Leads
Focusing on the right keywords ensures the traffic coming to your site is more relevant and interested in your offerings, resulting in higher-quality leads and better conversion rates.
Enhanced Content Strategy
Keyword research and analysis inform content creation by identifying topics and questions that your target audience is interested in, leading to more engaging and useful content.
Better User Experience
Optimizing your website and content for relevant keyword phrases helps users find what they are looking for more easily, which improves their overall experience and satisfaction.
THE CHALLENGE
Reaching Your Target Audience in Search Results and Generating ROI
Seeing results from keyword research can be challenging. Without a customized strategy, it’s easy to miss the mark and fail to connect with your target audience. However, a tailored keyword research strategy, executed by seasoned professionals, can transform your search visibility and drive meaningful results for your business. The foundation of every strong SEO campaign starts with an even stronger keyword foundation, right from the start.
We understand the challenges you face because we’ve been there ourselves. Our team has extensive experience navigating the complexities of SEO keyword research. We’ll manage the intricate details for you to ensure your keyword strategy is effective and aligned with your business goals. Let us help you reach and engage your target audience in search results.
Don’t Underestimate the Importance of Long-Tail Keywords
Long-tail keywords account for 70% of all search traffic, indicating that users are getting more specific and conversational in their searches. (Source)
Users Look for Specific Information in Searches
Approximately 50% of search queries are four words or longer, reflecting that users are looking for specific answers or adding context to their searches. This emphasizes the need for precise keyword targeting to match user intent. (Source)
Top-Ranking Pages Have Been Around Awhile
The average age of a page that ranks on the first page of Google is over two years, with those ranking No. 1 being almost three years old. This highlights the importance of long-term SEO efforts. (Source)
THE SOLUTION
Leverage Our Keyword Research Services to Boost Your ROI
Documented keyword research strategy and consultation
Quarterly reporting on keyword ranking movement
Keyword research lists and analysis
Keyword intent analysis
Competitive analysis
Keyword gap analysis
Meet InteroBOT
InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.
How We Help You Get Results
Based on your individual needs, we’ll create a fully customized plan to help you boost your SEO results through our tailored keyword research and analysis services.
The following deliverables are common components of a keyword research strategy:
Documented keyword research strategy and consultation
We create a fully customized strategy just for you, and we consult with you every step of the way to ensure we’re achieving the best possible results from our keyword research efforts.
Quarterly reporting
We take the guesswork out of understanding your SEO performance by providing detailed quarterly reports, helping you track progress on high-value keyword phrases and make data-driven decisions.
Keyword list
Our comprehensive keyword research services help identify high-performing, relevant keywords that will drive targeted traffic to your site and enhance your organic exposure.
User intent analysis
We analyze user intent behind search queries to ensure your content aligns with what your target audience is looking for, increasing relevance and engagement.
Competitive analysis
Our competitive analysis reveals the keywords your competitors are targeting and uncovers opportunities to outperform them in search rankings, giving you a strategic advantage.
Awards & Recognition
Reach More Customers With Keyword Research
Connect with our digital marketing experts to get started on a keyword research strategy that’s tailored to your unique company and your ideal prospects.
Comprehensive SEO Services
We specialize in a synergistic SEO approach, offering a full range of comprehensive SEO services to cover any need you may have. We also offer a full range of digital marketing services beyond your SEO needs.
Want Digital Marketing Strategies that Drive Actual Impact?
Talk With the Keyword Research Experts at Intero Digital