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Lead Generation Services

Is It Time for a New Lead Generation Strategy?

Until now, you may have relied on broad marketing efforts to drive leads for your business. However, generic strategies often lose steam and may not provide the sustained growth you’re looking for.

If you’re encountering any of the following challenges, it might be time to consider a new lead generation strategy:

  • You’re attracting visitors, but they’re not converting into leads or sales.
  • Your business isn’t visible for critical keywords that define your products or services.
  • You’re struggling to compete for market attention against key competitors.
  • Despite improvements to your website, content, and overall online presence, your lead numbers are declining month over month.

But don’t worry: With the help of digital marketing experts at Intero Digital, you can embark on a focused lead generation strategy that can significantly boost your efforts and ensure you attract and convert high-quality leads.

Win With a Strategic Approach to Lead Generation

Boost Conversion Rates
An effective lead generation strategy targets your ideal customers, leading to higher conversion rates from visitor to customer and directly impacting the bottom line.

Enhance Brand Visibility
A robust lead generation plan improves brand visibility, attracting more leads and setting you apart from competitors.

Optimize Marketing Spend
In addition to evaluating your content’s effectiveness, a content audit will also take competitive analysis into account and expose areas where the competition is beating you. This way, you can strengthen your content marketing strategy, fill your content gaps, and win more business.

Drive Sustainable Growth
With a steady stream of qualified leads, businesses can secure a more predictable sales pipeline, facilitating better planning and investment and ultimately outpacing competitors.

THE CHALLENGE

Driving Leads and Converting Them Into Sales

Having a great product or service is simply not enough to win in such a competitive digital landscape. Cutting through the noise to reach your ideal buyers and then nurture those leads into sales requires an ROI-positive, omni-channel approach to digital marketing.

As a visionary leader, you’ve felt the highs of success and the sting of unmet expectations. We understand because we’ve been there. Let us work with you turn those challenges into growth opportunities.

Wasted Marketing Budget

68% of companies haven’t identified their sales funnel, and 79% of marketing leads are never converted into sales. (Source)

Misallocated Sales Efforts

Only 56% of companies qualify leads before passing them along to the sales team. (Source)

Lack of Strategy

For more than 40% of businesses, a lack of strategy is what’s holding them back from lead generation success. (Source)

THE SOLUTION

Tap Into Customized Digital Marketing Efforts to Generate More Leads

Documented lead generation strategy and consultation
Analytics reporting
SEO and keyword research

Paid advertising
On-site content and gated assets
Digital PR and guest posts

Conversion rate optimization
UI and UX audit
Technical website audit and content audit

Meet InteroBOT

Meet InteroBOT

InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.

How We Help You Get Results

Based on your unique needs, we’ll create a custom plan that will help you generate leads through a tailored digital marketing strategy.

The following deliverables are common components of a lead generation plan:

Gated content

Gated assets require visitors to fill out a form before accessing the content. These can be long-form whitepapers or e-books, checklists, guides, and more!

Email drip campaigns

After a lead fills out a form or downloads a piece of gated content, send them targeted nurture emails to stay in touch and lead them closer to a sale.

Email newsletters

Reach and nurture your target audience and stay in touch with leads through engaging email newsletters.

Search-optimized blog posts

Fill your website with helpful, informative, engaging content that’s optimized for search. This will allow you to reach your target audience in search results, bring them back to your site, and lead them toward conversion points.

 

Search-optimized guest posts

Reach a broader target audience and strengthen your credibility by publishing guest-contributed content in online publications. When allowed by the publication, include a link to helpful, informative on-site content so you can lead readers toward conversion points.

 

Digital PR

Gain third-party credibility by being mentioned by or featured in prominent industry publications. When prospects hear about you from credible, influential sources, they’re more likely to seek you out.

 

Web design and development

Create a stunning, well-crafted website that’s built from the ground up to generate as many leads as possible for your business.

 

Website copy

Fill your website with compelling, action-inducing copy that generates results.

Paid media

Widen your reach with targeted paid advertising campaigns that bring in more leads for your company.

Keyword research

Make sure your content is optimized for the right keywords to reach your ideal prospects in search results.

Technical website audit

Avoid technical hiccups that prevent your ideal customers from finding your website, engaging with it, and converting into leads.

 

Content audit

Are there gaps in your content strategy? A content audit will uncover untapped potential so you can create the right types of content to engage and convert your audience.

 

Influencer marketing

Reach targeted groups of prospects by tapping into the following of relevant influencers.

Video marketing

Engage your audience with captivating visuals that tell your story and encourage them to take action.

User interface and user experience design

Ensure an efficient, seamless experience for visitors so there are fewer barriers to conversion.

Conversion rate optimization

Maximize your lead generation results by optimizing your calls to action to drive more conversions.

Become a Lead-Generating Machine

So what are you waiting for? Connect with our digital marketing experts to get started on a lead generation strategy that’s tailored to your unique business and goals.

Comprehensive Services

We specialize in a synergistic approach, offering a range of full-service digital marketing solutions and integrated agency services that span your entire customer journey.

SEO
  • E-commerce SEO
  • Local SEO
  • National SEO
  • Technical SEO
  • Enterprise SEO
  • Franchise SEO
  • Off-site SEO
  • Link building
  • Keyword research
  • Video search optimization
  • App store optimization (ASO)
  • International SEO
  • SEO consulting
Web Design & Development
  • Brand strategy and design
  • Landing page creation
  • Conversion rate optimization (CRO)
  • User interface (UI) and user experience (UX) optimization
  • E-commerce web design
  • Content management system (CMS) migration
  • Lead generation
  • WordPress design and development
Content and PR
  • Content marketing
  • SEO content
  • Digital public relations (PR)
  • Guest posting
  • Content audit
  • Blog content
  • Case studies
  • Whitepapers
  • Press release writing
  • Infographics
Social Media
  • Social media marketing
  • Social media advertising
  • Influencer marketing
  • Meta advertising
  • TikTok advertising
  • LinkedIn advertising
  • Pinterest advertising
  • Yelp advertising
  • X (Twitter) advertising
Creative Marketing
  • Email marketing
  • Video marketing
  • Graphic design
  • Trade show design and marketing
Paid Media
  • Paid search marketing
  • Google Ads
  • Microsoft Advertising
  • Social media advertising
  • Programmatic buying
Amazon icon
Amazon
  • Strategic account management
  • Amazon DSP

Want Digital Marketing Strategies that Drive Actual Impact?

Talk With the Lead Generation Experts at Intero Digital