Content Marketing Services

Content marketing services can position your brand front and center so you can reach and convert your target audience.

Is It Time for a New Case Study Strategy?

Content marketing evolves rapidly, yet many businesses take a generic, static approach to creating content. Oftentimes, they create content for the sake of creating content only to discover that the content doesn’t meaningfully contribute to their goals. This approach won’t cut it. Instead, you need a customized, focused content marketing strategy that’s positioned to achieve tangible, measurable results.

If you’re facing any of the following content marketing challenges, it might be time to rework your strategy:

You’re having trouble cutting through the noise to reach your target audience.
You’re falling behind on your revenue goals.
You’re unsure how to create content that resonates with your audience members and motivates them to act.
Your business isn’t taking a diversified, multiplatform approach to content marketing, so you’re missing out on touchpoints with prospects.

Partnering with a specialized agency to revitalize your content marketing strategy and address these challenges can transform how you connect with and influence your audience and generate measurable results through content.

Win With a Strategic Approach to Content Marketing

Become a Trusted Authority in Your Category
An effective content marketing strategy can strengthen your reputation in your industry. Through strategic content creation and distribution, you can become a trusted voice that people seek out when they want to educate themselves. In turn, when they’re looking for the products or services you offer, you’ll be the first resource they think of.

Speak to Audience Members as Individuals
In today’s digital climate, personalization is incredibly powerful. The brands that speak to consumers as individuals, with their own unique desires and concerns, will be able to hold people’s attention and nurture them.

Get Wins Everywhere
When a content marketing strategy is aligned with your business goals, every move you make with content will help move the needle toward your overall success. You will craft content that generates more traffic — traffic that swirls around your webpages and lands on those all-important calls to action. You will nurture the most important leads, turning them from casual visitors into loyal followers or buyers. With a tailored, robust strategy, one win leads to another.

Elevate Your ROI
When you’re able to peer into the mechanics of your content and amplify your highest-performing elements, you can gain a greater level of control over your impact. Analyze what’s working, cut out the drag, and streamline and strengthen your approach. This is what will unlock new levels of ROI across your entire digital marketing strategy.

THE CHALLENGE

Leveraging Content to Grow Your Business

Creating a content marketing strategy that works toward your business goals can be a complex endeavour. We live in a fast-paced digital world, and knowing anything for sure can feel impossible.

Building a customized content strategy is the way forward. At Intero Digital, we understand how to do this because we’ve been there. We’ve been at the forefront of digital transformations and the challenges of multi platform storytelling. We will come alongside you to navigate the complexities of content marketing.

Content’s Power Is Growing

The content marketing industry is worth an estimated $600 billion. (Source)

Quantifying ROI Is Challenging

Connecting content marketing to ROI and sales is a key challenge for 34% of companies. (Source)

Digital Fatigue Is Growing

47% of people are suffering from digital fatigue and want to be doing less online. (Source)

THE SOLUTION

Tap Into Customized Content Marketing Services to Boost Your Results

Documented digital marketing strategy
Analytics reporting
Expert strategy consultation

On-site content and gated assets
Digital PR and guest posts
Email marketing

Keyword research
Content audit
Technical website audit

Meet InteroBOT

InteroBOT® mimics search engine crawlers so our digital marketing team can experience your site the way search engines do. It’s our secret weapon for discovering opportunities and predicting search results with unprecedented accuracy.

How We Help You Get Results

Based on your individual needs, we’ll create a fully customized plan to help you boost your content marketing results through a tailored content strategy.

The following deliverables are common components of a content marketing strategy:

Guest posts

Boost your credibility and reach by aligning yourself with other digital outlets that make sense for your brand. Is there an awesome publication that’s speaking directly to your target audience? A guest post could bring your two worlds together and give you both a brighter spotlight.

Blog content

Blog posts and pillar posts can engage and nurture your audience and can lead readers to find out more about your company and services. A blog strategy can also boost your authority online, improve SEO, and elevate your website’s traffic.

Whitepapers

Whitepapers are deeper dives that give interested visitors insights they can take away and apply. They’re gated assets driven by expertise and can be used to demonstrate your value and leadership in your industry and capture leads.

Case studies

Case studies are an important part of any content marketing strategy, though they’re often overlooked. They can build trust and offer visitors the chance to experience your brand in action via real-world examples.

Digital PR

Digital PR is a helpful element to have in your content marketing strategy because it centers on building your reputation and brand awareness. Press mentions and features can expand your influence and assure your audience that you know what you’re talking about.

Press releases

Press releases display your strengths and accomplishments to the world. Think of a press release strategy as the developing story of your brand. You want to keep people engaged and interested without overwhelming them with new information.

Infographics

Newsletters are a strategic mainstay because they offer a personalized, enticing roundup of your best brand stories. Newsletters, when carefully considered alongside your larger goals, can draw audiences in and help them find more ways to engage with you.

Newsletters

Keyword research

Search engine optimization is an important part of our process. As we help you build your customized content marketing strategy, we conduct extensive keyword research to find the words and phrases that will amplify your content and make it more likely to be found and read by your ideal customers.

Content audit

A detailed review of your entire content world is an unmissable step in your strategy. It reveals the gaps and shows you where opportunities lie so you know which content marketing efforts to focus on.

Content marketing strategy and consulting

Strategizing can be daunting and complex. That’s where we come in. We do the heavy lifting of building a strong content marketing strategy that generates results.

Content marketer looking at a mobile phone

Awards & Recognition

Dominate Your Industry With Content Marketing

Connect with our digital marketing experts to get started on a content marketing strategy that’s tailored to your unique company.

Comprehensive Services

We specialize in a synergistic approach, offering a range of full-service digital marketing solutions and integrated agency services that span your entire customer journey.