Generative Engine Optimization

We conduct in-depth generative AI research and analysis to uncover and leverage valuable keyword and competitive insights. This enables us to create tailored strategies based on your business’s unique needs, ensuring your content aligns with AI algorithms and enhances your visibility in AI-driven search results. 

• AI Overviews keyword insights and topic analysis: We identify queries that trigger AI Overviews responses and analyze the content produced around your key terms to understand trends and optimize for better visibility.
• Brand perception intelligence: We evaluate how AI-driven search engines like ChatGPT, Gemini, and Copilot perceive your brand.
• Competitor research and discovery: We discover which businesses are recommended by AI for your crucial keywords and dissect their strategies to find opportunities for your growth.
• Generative engine source analysis: We track the sources cited by generative AI engines.

We optimize your content to be high-quality, authoritative, relevant, and engaging, aligning with user search intent and tailored for both traditional and AI-driven search engines and LLMs. By enhancing its flow and structure, our skilled analysts ensure your content is clear and highly readable, which enables AI to summarize it easily and increases overall visibility. Addressing key topics and directly answering questions boosts the chances of your content being prominently featured in AI-generated results.

• Content development: We construct or refine structured content like FAQ, review, and Q&A pages.
• Content optimization: We ensure your content is authoritative, relevant, engaging, and aligned with user search intent for both traditional and AI-driven search engines.
• Content structure and clarity: We optimize the structure of your content so it can be easily summarized by AI. This includes using clear and engaging headings, refining content to directly answer user queries, and structuring content explicitly as questions and direct answers.
• Keyword enhancements: We conduct advanced keyword research and semantic analysis to identify and implement unique and relevant keywords, enhancing traditional SEO practices while maintaining natural flow and readability.
• Regular content updates: We maintain the relevance and accuracy of your structured content by updating it regularly with the latest information and trends.

Our integrated structured content creation and implementation services are designed to enhance your LLM presence by aligning with both traditional and AI-driven search requirements. We optimize content to fulfill user queries directly through accurately structured and easily navigable information, ensuring your digital content meets the latest in search technology standards.

• Product markup: Give search engines more information about your products so searchers can see more information directly on the search results page.
• Review markup: This shows searchers what others think of your services, products, or overall business — right there in search results.
• Article markup: Provide search engines with information about the content of an article, including a feature image, the author, the title, and the publication date.
• Organization markup: Give search engines all the information they need about your organization. This can include your organization’s name, its contact information, its logo, its social media profiles, and its location.
• FAQ schema: This structured data helps search engines pull questions and answers from your site and display them directly in search results. This improves the user experience and can also increase your likelihood of showing up in featured snippets or AI-generated summaries.
• Service schema: This detailed structured data helps search engines categorize the services you offer, which makes it simpler for searchers to find relevant information quickly.
• And more!

We ensure your site is technically sound from both an SEO and accessibility perspective, eliminating any crawling or indexing issues. This allows AI models to efficiently access and interpret your site content.

• Fixing crawling and indexing issues: Identify and resolve issues that hinder your site’s crawling and indexing, such as broken links, 404 errors, and an improper XML sitemap. These steps help AI search engines efficiently navigate and understand your site, improving content discoverability and ranking.
• Proper HTML tags: Ensure the correct use and optimization of HTML tags, including title tags, meta descriptions, header tags, and alt text. Clear and optimized HTML tags provide essential information for AI algorithms to accurately prioritize your content, leading to better representation in AI-generated responses.
• Mobile-friendliness: Optimize your site for mobile devices to ensure it’s fully responsive and provides an excellent user experience across all devices. A responsive design improves the user experience on mobile devices, which is favored by AI algorithms.
• Optimized page load speed: Enhance your site’s loading speed to improve the user experience and search engine rankings. A faster site leads to better rankings and more efficient use of your content in AI-generated responses.
• Secure connections: Ensure secure HTTPS connections, which are a ranking factor and are essential for user trust. Secure sites are prioritized by AI search engines because they provide a safer browsing experience for users.