MyComputerCareer
Brand Overview
MyComputerCareer was faced with the challenge of generating high-quality leads who were interested in and capable of enrolling in its programs — all while keeping the cost of enrollment under $3,000.
SERVICES
What Success Looks Like
Actions Taken
Intero Digital embarked on a strategic marketing overhaul for MyComputerCareer, emphasizing budget efficiency across all managed markets. Efforts included:
- Implementation of customer match lists to enhance lead quality signals for smart bidding.
- Tests to optimize ad scheduling and campaign- level conversion goals.
- The launch of successful campaigns for the Cyber Warrior Program, significantly improving lead quality and cost per enrollment.
Results
- Achieved a 29.35% reduction in cost per lead year over year
- Decreased cost per enrollment by 31.7% year over year
What does this mean for our happy client?
For our client, the strategic partnership with Intero Digital has achieved more than just a reduction in costs — it has redefined the trajectory of enrollment efficiency and high-quality lead generation. This collaboration not only restored performance metrics to pre-COVID standards, but also established a foundation for sustained excellence and efficiency. The successful strategies employed underscore the pivotal role of adaptive marketing tactics and a deep understanding of the education sector’s unique challenges.
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