Can You Run Your Own GEO Strategy? Here’s What the Tools Won’t Tell You
Can a monitoring tool and a content writer replace a GEO agency? Here's what citation share data can…
Blog & Insights
Digital Marketing Insights From the Experts
Strategy, trends, and actionable advice from Intero Digital's team of specialists across SEO, paid media, content, and more.
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Christina Adame
5 min read
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Evolving SEO KPIs: The New AI Search Measurement Stack
As AI reshapes how people find brands, the old SEO scorecard won’t cut it. Here’s the three-layer framework that proves impact.
Christina Adame
5 min read
What Anthropic’s New AI Watermark Means for Your Content Strategy
All Claude models will embed an invisible digital watermark into AI-generated text. Here's what it is, why it…
The RASE Framework for Generative Engine Optimization (GEO)
Use the RASE framework to boost your brand’s visibility in AI-powered answers and drive discoverability across ChatGPT, Perplexity,…
What Is llms.txt? Adoption Data, Real Examples, and How to Implement It Correctly
Websites are rushing to publish llms.txt files, but new research shows most go unread by AI crawlers, raising…
Google’s June 2026 Spam Update Is Live. Here’s What to Do While It’s Rolling Out.
Google launched its fifth ranking update of 2026 on June 24. Here's what the June 2026 spam update…
Did AI Search Tank My Traffic? How to Actually Find Out [WEBINAR]
AI Overviews aren't always behind your traffic drop. Learn how to diagnose what's actually causing the loss and…
SEO, AEO, and GEO: What the Experts Are Actually Saying [WEBINAR]
Four SEO, AEO, and GEO experts break down what's actually changing in search, what's driving real revenue, and…
How Freshpet Increased AI Search Visibility by 645% and Became a Category-Leading Authority
Discover how Intero Digital helped Freshpet strengthen its visibility in AI-driven search through tailored GEO strategies.
Google Just Published an Official AI Optimization Guide. Here’s What It Means for Your SEO Strategy.
Google published its first official AI search optimization guide. Here's what it says, what to ignore, and where…
The New Local Authority Stack for Real Estate in AI Search
AI search has replaced Google for 61% of homebuyer searches, and most real estate agents are invisible. Here's…
How AI Engines Decide Which Pet Brands Are Safe to Recommend
Learn how AI engines evaluate pet brands before recommending them and what your brand needs to do to…
Google’s Click Signals: How User Behavior Drives Rankings
The 3-step formula that powers Google’s algorithm and what it means for your SEO content strategy in 2026.