Danny Shepherd

Co-CEO, Intero Digital

Danny Shepherd, co-CEO of Intero Digital, has over 15 years of experience in the digital marketing space, with a desire to “crush it” for our clients. Danny is an integrator, disruptor, and a leader, with a passion to push beyond the possible, thriving on uncovering the potential in any opportunity.

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Digital marketer sitting on the floor utilizing ChatGPT on a laptop

ChatGPT: The Most Effective Ways to Use It in Your Marketing and Sales Strategy

ChatGPT: The Most Effective Ways to Use It in Your Marketing and Sales Strategy

Danny Shepherd, Co-CEO • Intero Digital • February 20, 2023

Digital marketer sitting on the floor utilizing ChatGPT on a laptop

We showed up to work one morning, and suddenly everyone was talking about ChatGPT. What is it about this new AI content-writing tool that has people in such a state of awe or, in some cases, concern?

Arising virtually overnight, ChatGPT brings to fruition some questions that have been lingering for a while. People are fascinated to see how AI will impact marketing and sales strategies, whether it will help or hinder content marketers, and how the chatbot vs. human race will evolve.

What are the Pros and Cons of Chatbot AI?

This evolution of the chatbot for sales and marketing has many implications. A tool like ChatGPT can help content marketers with many kinds of writing tasks, from proofreading to generating simple email templates. In this way, a chatbot can provide an advantage in terms of productivity and freeing up talent to focus on the more challenging, creative jobs. Exploring ways to use ChatGPT effectively in this realm has become increasingly relevant.

This doesn’t mean tools like ChatGPT don’t bring disadvantages, too. Why are we careful about rushing onto ChatGPT? For a start, we don’t yet know the consequences of using a chatbot for sales and marketing. We still live in an online environment that fears AI-generated content, and Google search advocate John Mueller has expressly said that Google considers AI-generated text to be spam.

So while ChatGPT can write a blog post on any topic really quickly, the issue is that Google will still view this content as spam. As such, it violates their guidelines and negatively impacts search rankings and domain authority. Additionally, Google has advanced methods of tracking down chatbot-written content, meaning as a marketer, getting involved in AI-generated content is risky business.

At Intero Digital, we have a policy not to use AI programs for any indexed content because of the potential negative impact on SEO strategy and negative client reputation. We also recommend never using AI-generated content for client blogs, guest articles, or whitepapers.

After all, part of what makes content marketing effective is that it helps your brand generate visibility and put names to the people behind the company logos. Human-written content, such as blogs and published articles, inspires audience trust. They help potential consumers connect with your brand in authentic ways and generate loyalty. While exploring ways to use ChatGPT, it’s crucial to remember that it can’t replicate the personal touch and depth of experience that human authors bring to content creation.

AI can’t replicate your experiences and expertise, but it can help you in other ways. Rather than using ChatGPT to write your blog posts from scratch, there are ways to use ChatGPT to help draft outlines, help come up with different angles for topics that are written about too often, or help write a draft of an email back to a prospective client.

How to Use ChatGPT for Marketing and Sales Strategies

You want to be able to take advantage of this fascinating new tool, but you also want to avoid putting your company’s good name at risk. Here are some ChatGPT strategies you can experiment with safely and without risking your SEO.

You can start using ChatGPT for sales and marketing in the following areas:

1. Brainstorming.

While you might not be using an AI content writer to generate an entire blog or whitepaper, AI’s ability to come up with fresh phrases and scour endless sources of information makes it the perfect brainstorming buddy. Use ChatGPT for the marketing ideation stage to help you learn about an industry’s current trends and choose relevant topics.

2. Informing strategy.

AI can provide a competitive advantage by giving us more knowledge than we could access alone as a team of humans. Use ChatGPT AI for sales and marketing insight into industry benchmarks, competitors, prospects, and clients so you can create a strategy founded in data. AI can also show us patterns and predictions so that we can come up with content marketing schemes that are more likely to delight and educate and can spend less time in the trial-and-error stage.

3. Making life easier.

There are so many tasks that human brains don’t need to do in today’s world. AI chatbots like ChatGPT can take a load of easy but time-consuming work off our plates. Learning how to use ChatGPT in ways that enhance these tasks can significantly boost efficiency. From title tags and keyword density to proofreading and translating, AI is advanced enough to perform these less-creative tasks rigorously and effectively, leaving us humans free for the good stuff.

Final Thoughts on Using ChatGPT AI for Marketing and Sales

It’s no coincidence that ChatGPT is sparking so much conversation. It represents the latest evolution of chatbots for the purposes of content creation, and because it is trained on real conversation, it can use previous words to generate future ones. It portrays nuances of language, including humor and conversational speech, and can mimic many styles and tones.

Simply put, ChatGPT is better than the tools that have come before it, and people are wowed. Microsoft is even considering a mammoth investment in OpenAI, the company that brought us ChatGPT.

However, just like all technology, there are nuances that you must understand and navigate effectively to reap the full benefits of AI-generated content. If you are interested in getting to know more and learning how to use ChatGPT in your specific marketing and sales strategy, contact our team at Intero Digital. We’d be happy to help!

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Danny Shepherd

Co-CEO, Intero Digital

Danny Shepherd, co-CEO of Intero Digital, has over 15 years of experience in the digital marketing space, with a desire to “crush it” for our clients. Danny is an integrator, disruptor, and a leader, with a passion to push beyond the possible, thriving on uncovering the potential in any opportunity.