
Crushing Earned Media Content: How Our Clients Made Waves in 2025 (So Far)
Crushing Earned Media Content: How Our Clients Made Waves in 2025 (So Far)
Katherine Caraway, Director of Earned Media • Intero Digital • June 7, 2025

At Intero Digital, we’re not just in the business of getting brands mentioned. We’re in the business of making them unforgettable. We believe in the power of well-timed storytelling, bold perspectives, and media placements that not only turn heads, but also turn into momentum.
Every client we work with brings something incredible to the table, and our job is to make sure the world sees it. That’s why our content and PR team works behind the scenes (and in front of the press) to build buzz, generate demand, and help clients show up like the experts they are.
And 2025 is already a headline-worthy year.
We’ve helped visionary leaders and teams earn their place in high-authority publications, land key placements that speak to the moment, and deliver thought leadership that counts.
Here’s a snapshot of some of the standout earned media wins:
BTS in CEOWORLD: BTS hit the nail on the head with this eye-opening look into AI and workplace leadership. The article landed in CEOWORLD and sparked a conversation many companies can’t afford to ignore. Read it here
Inspira Marketing in Advertising Week: Inspira brought the heat again. This time, breaking down the power of generational insight in today’s marketing landscape. Read it here
RAPP in MediaPost: RAPP delivered big-picture thinking in this MediaPost feature, offering a smart take on how creative + data + tech = marketing magic. Read it here
PIMA in Digital Insurance: PIMA shared timely insights on navigating distribution in today’s insurance world — a must-read for industry leaders looking to future-proof their strategies. Read it here
Sticker Mountain in Total Retail: Sticker Mountain hit the sustainability sweet spot with this trend-forward piece, helping retailers rethink their packaging priorities. Read it here
Cowen Partners in CMS Wire: Cowen Partners showed up strong with a sharp take on how CMO roles are evolving with the pace of tech, data, and customer expectations. Read it here
StarCompliance in IT Business Net: This thought leadership piece broke down the modern compliance playbook, and IT Business Net was the perfect place for it to make waves. Read it here
R&K Solutions in Facilities Dive: Timely, relevant, and forward-thinking — R&K Solutions helped lead the conversation around cybersecurity and facility management. Read it here
Truckers Network Association on YouTube: Bringing their voice to video, Truckers Network Association tackled key issues facing the transportation industry today in this must-watch interview. Watch it here
From B2B breakthroughs to consumer insights and everything in between, our clients are showing up, speaking up, and standing out. And we’re just getting started.