Erica Garman VP of Marketing

Erica Garman, VP of marketing at Intero Digital, is an experienced marketing strategist with over 12 years of experience in digital marketing. Erica has a passion for helping brands build meaningful connections with their audiences. With a deep understanding of consumer behavior and trends, she specializes in developing integrated marketing campaigns that leverage both traditional and digital channels for maximum impact.

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Ultimate guide to content marketing

The Ultimate Guide to Content Marketing


The Ultimate Guide to Content Marketing

Ultimate Guide to Content Marketing Download

Your guide to the ever-evolving content marketing landscape. 

“The Ultimate Guide to Content Marketing” is the only content marketing guide you’ll ever need. In this handbook, we share what we’ve learned from our decades of experience in digital marketing and how you can leverage content to achieve unprecedented levels of success.  

Key Takeaways

  • What content marketing is. 
  • The most common content marketing goals. 
  • Who should be on your content marketing team. 
  • Developing a content marketing strategy. 
  • The tech tools you’ll need in your stack. 
  • The types of content you can create to reach your goals. 
  • How to uncover your subject matter experts’ insights to create content. 
  • Content distribution tactics. 
  • How to measure the return on your content marketing investment. 
  • And more! 

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