The Content Marketer’s Guide to Sales Enablement

Equip your sales team with content that converts. 

The right content delivered at the right time can streamline the sales process and reduce the amount of time salespeople need to spend on phone calls, email exchanges, and other touchpoints. When your marketing team creates stellar sales enablement content that’s easy for the sales team to access when they need it, the sales team can put that great content to use and spend more time selling.

In this whitepaper, we share what buyers are looking for in their relationship with salespeople and explains how you can create sales enablement content that meets those expectations and enables your sales team to close sales and drive growth. 

Key Takeaways

In this whitepaper, you’ll learn how to: 

• Align your marketing and sales teams around shared goals. 
• Gather the best insights for sales enablement content. 
• Collaborate across teams to create powerful content that enables sales. 
• Understand when and how sales enablement content can be used in the sales process. 
• Create a resource library make sure your sales enablement content is easy to find and use.