Founded in 1906, Mizuno is a renowned sporting goods company focusing primarily on baseball, softball, volleyball, running and golf apparel and gear.
Mizuno wanted to increase brand awareness for their tens of thousands of retailers and target higher-converting keywords that their ideal customers are searching for while also increasing online traffic and website revenue.
After partnering with Mizuno, the first order of business was auditing the site with Intero Tech and addressing any outstanding issues from the previous agency. From there, we aggressively targeted individual product pages and targeted keywords that were both converting well on paid media and within striking distance of page one (ranked on pages 2-10). In addition, our team consulted on Mizuno’s content strategy to help solidify the new marketing approach.
After resolving some residual issues, we began to see increases in rankings, which eventually led to increases in organic traffic. The road to strong gains was a tedious one, but traffic eventually started to grow. Today, the site is thriving and Mizuno continues to hit lofty revenue growth goals!
“I'm impressed that they are never happy with the status quo ... they’ve continued to push us higher and higher.”
Dir. of Digital Mktg. & eCommerce, Sporting Goods Brand
“They are knowledgeable and fast. Intero was a key partner in our success.”
CEO, Apparel Brand
“Intero has an impressive team of dedicated and talented people which makes them unique and a pleasure to work with.”
CMO, eCommerce Business
“They know what they are doing and do it well.”
President & CEO, IT Services Firm
“From the beginning, Intero has stepped in and been a true partner.”
Sr. Marketing Manager, SaaS Company
They make the process easy and act as an additional resource to my team.
Director Digital Strategy, Golf Brand
They truly acted as an extension of our team, and that in itself was very impressive to us.
VP Growth, Skincare Brand
“The results we’ve achieved have blown us away.”
VP, Landscape Design Company
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