Erica Garman VP of Marketing

Erica Garman, VP of marketing at Intero Digital, is an experienced marketing strategist with over 12 years of experience in digital marketing. Erica has a passion for helping brands build meaningful connections with their audiences. With a deep understanding of consumer behavior and trends, she specializes in developing integrated marketing campaigns that leverage both traditional and digital channels for maximum impact.

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reading content marketing blogs

Top 40 Content Marketing Blogs Every Marketer Should Follow

Top 40 Content Marketing Blogs Every Marketer Should Follow

Erica Garman, Vice President of Marketing • Intero Digital • April 11, 2024

reading content marketing blogs

Keeping abreast of the latest trends and developments in the content marketing sector can be a challenge due to its dynamic nature. However, for marketers and business executives aiming to enhance (or kick-start) their content marketing strategies, this information is invaluable.  

To ensure you’re well-informed and current on content marketing advancements, the Intero Digital team has curated a list of the top 40 content marketing blogs and publications every marketer ought to explore.  

1. Ad Age

This publication feature should be expected by any well-informed marketer. Ad Age has consistently been at the forefront of offering marketers insightful analysis, trend assessments, and motivation. Every content marketer should add this publication to their favorites to stay informed about the ever-evolving industry.  

2. Ann Handley’s blog

Ann Handley, a bestselling author and the chief content officer at MarketingProfs, also contributes as a monthly columnist for Entrepreneur. Renowned for her exceptional writing in the content marketing field, her blog is a treasure trove of insights into the art of creative storytelling within content marketing, along with valuable writing tips that everyone can benefit from.  

3. Brian Solis’ blog 

Brian Solis, a digital analyst, anthropologist, and self-described futurist, runs an award-winning blog that offers a clear perspective on the impact of emerging technology on business, marketing, and culture. This innovative and forward-looking platform is a must-visit for content marketers seeking to stay ahead of the curve.  

4. Buffer blog

Every marketer needs to keep the Buffer blog in their sights. Renowned for its distinctive insights into productivity, customer satisfaction, writing, and life hacks, along with UX advice, this well-regarded blog equips its readers with a comprehensive grasp of the best practices in marketing strategy.  

5. Chief Marketing Technologist

This blog explores a critical notion for every marketer: the intersection of marketing and technology. Senior marketing professionals will find valuable insights on how technological innovations are reshaping marketing tactics.  

6. ClickZ

This publication is recognized as one of the most extensive resources for marketing professionals in every field. The link provided directs to its specific content marketing section, brimming with dependable and pertinent insights, commentary, and updates. ClickZ is dedicated to enhancing the skills of interactive marketers. It’s an opportunity too valuable to pass up.  

7. CMO by Adobe

The title speaks volumes. Aimed at seasoned, savvy CMOs in search of comprehensive insights across a broad spectrum of marketing subjects, this publication, brought to you by Adobe, is designed to assist senior marketers in guiding their brands through the evolving digital landscape.  

8. CMSWire

This site delves into the technical aspects of content marketing, offering readers in-depth advice on topics like content management systems and managing the digital customer experience. 

9. Content Marketing Institute

This publication is often hailed as the ultimate authority in content marketing. Content Marketing Institute (CMI) features an impressive blog abundant with resources covering every facet of content marketing. It’s essential reading for all content marketers — and marketers at large — who wish to stay informed about the educational content that CMI releases.  

10. Content Standard

This is the blog by Skyword, focusing on distinct challenges, subjects, and research in the content marketing realm. Highlighted areas feature storytelling, video content, and mobile marketing. 

11. Convince & Convert

Convince & Convert stands out as a favored blog spot for marketers, celebrated for its clever, satirical take on a variety of digital marketing themes, notably its extensive section devoted solely to content marketing.  

12. Copyblogger

Copyblogger is a reputable content marketing firm known for providing reliable guidance through its blog. It stands out by delving into detailed practical advice, enabling readers to discover tips on writing, grammar, and creativity to simplify the content creation process. This blog is a frequent go-to for insights on crafting content marketing materials.  

13. Copyhackers

If you’re a fan of Copyblogger, this site will certainly appeal to you. It offers precise, in-depth advice and insights from the viewpoint of a copywriter, making it a valuable resource for content marketing insights.  

14. CoSchedule blog

CoSchedule specializes in editorial calendars for WordPress. Its widely read blog delivers unique blogging strategies, practical tips on repurposing content, essential advice for managing a corporate blog, and insightful information on the vital aspects of content distribution.  

15. Digiday

This publication, regarded as “the authority on digital media, marketing, and advertising,” deserves a spot on your regular reading roster. Digiday publishes numerous articles that dissect current trends, campaigns, and best practices for content marketers, ensuring you stay knowledgeable about industry developments.  

16. Duct Tape Marketing

If you’re a small business owner or marketer, this well-regarded blog is tailored for you. Duct Tape Marketing offers marketing strategies and tactics aimed at empowering small businesses to thrive. While it encompasses a wide range of topics pertinent to small business marketing, its content marketing segment is particularly beneficial. Here, readers will discover extensive and thought-provoking resources.  

17. eMarketer

EMarketer is a renowned publication that delivers research and insights for marketers across all fields. Explore its content marketing blog section for valuable data and articles from respected industry experts.  

18. {grow}

Mark Schaefer’s acclaimed blog focuses on marketing, social media, and the human element behind it all. The core motive for marketers in the industry — to facilitate business growth — aligns precisely with Schaefer’s philosophy. His emphasis on ROI, be it for enhancing reputation, increasing profit, or creating a broader impact in the world, further enriches this marketing publication.  

19. HubSpot Marketing Blog

This blog serves as a prime source for professional insights into marketing and advertising, offering detailed, actionable articles and research on every facet of marketing, including content, social media, events, inbound strategies, and beyond.  

20. Marketing Insider Group blog

Rely on this blog for thorough coverage of a multitude of marketing-related topics. Initiated by bestselling author and renowned keynote speaker Michael Brenner, the Marketing Insider Group blog delivers expert insights into diverse strategies and tactics.  

21. MarketingProfs

MarketingProfs, a B2B marketing publication, provides an abundance of training, courses, events, and complimentary resources. Its readers will encounter engaging and intriguing articles on content marketing, each brimming with useful takeaways and professional insights.  

22. Martech Zone

This publication stands at the forefront of technology, showcasing the latest news, trends, and guidance across all marketing domains. The link provided directs you to its content marketing section, where you’ll find straightforward tips designed to craft successful content campaigns.  

23. The Moz Blog

The Moz Blog is highly regarded and familiar even to those just starting out in marketing. It provides content marketers with innovative perspectives on the newest developments in SEO and inbound marketing.  

24. Neil Patel’s blog

Neil Patel, the co-founder of Neil Patel Digital, stands out as one of the most impactful thought leaders in the industry. His blog is a treasure trove of useful expert insights into all aspects of digital marketing, covering SEO, blogging, email, social media, and beyond.  

25. Relevance

Relevance provides guidance on content promotion and distribution tailored for senior marketing executives. The site also delves into strategies for paid, owned, earned, and shared media, alongside tips for SEO and influencer marketing.  

26. Search Engine Journal

Search Engine Journal is dedicated to exploring the search engine industry through the lens of those with hands-on experience in the field. Its content marketing section boasts detailed articles and captivating videos designed for marketing professionals.  

27. Semrush Blog

This blog not only provides comprehensive articles and guides on content marketing, but also offers deep insights into other facets of digital marketing, such as SEO, social media, paid media, and beyond.  

28. Shareaholic

Shareaholic’s platform stands as one of the most extensive and rapidly expanding networks of content publishers on the internet. Its blog offers insights and recommendations on blogging, content marketing, social media, content creation, and native advertising, catering to a wide range of interests for content marketers.  

29. SmartBlogger

Initiated by Jon Morrow, the former associate editor at Copyblogger, this blog is dedicated to teaching businesses how to expand their audience and establish themselves as thought leaders through content. If you’re in search of impactful content marketing guidance infused with a strong personality, this is the place to be.   

30. SmartBrief

SmartBrief provides an abundance of resources ranging from blog posts to infographics, delivering easily digestible content on business news and marketing across 14 different industries.  

31. Social Media Examiner

Social Media Examiner, renowned as the “largest online social media magazine,” hosts articles on how marketers can engage with customers, boost traffic, raise awareness, and enhance sales. The content marketing insights available here are particularly valued for their emphasis on crafting engaging, shareable content.  

32. Social Media Explorer

This social media publication zeroes in on the essential topics related to social media and digital marketing. Marketing professionals will discover invaluable advice on crafting content marketing fundamentals and boosting ROI through effective content strategies.  

33. The 360 Blog 

The 360 Blog by Salesforce presents unique insights into industry trends and effective strategies to fuel readers’ digital marketing initiatives. The link provided takes you straight to its marketing section, brimming with information suitable for marketers of all levels and specializations.  

34. The Content Strategist

The Content Strategist blog by Contently offers distinctive and perceptive guidance and analysis on brand publishing, storytelling, and the evolving landscape of content marketing. It not only keeps readers updated with captivating insights into current trends but also places a strong emphasis on the future direction of content.  

35. The IMPACT blog

The IMPACT blog is filled with creative ideas, trend analyses, and practical how-tos, covering a wide range of topics, from lead generation to the content strategy.  

36. The Tilt

The Tilt, created by Joe Pulizzi, a leading figure in content marketing, offers articles that span the entire digital content spectrum. It specifically seeks to equip marketing professionals and entrepreneurs with the knowledge to launch their own effective content campaigns.  

37. The Orbit Blog

Orbit Media Studios’ blog, addressing content marketing, distribution, digital strategy, SEO, and analytics tracking, serves as an excellent resource for content marketers at any level eager to enhance their knowledge. 

38. TopRank Marketing blog

Managed by the TopRank Marketing digital agency, this B2B marketing blog offers resources and insights on various digital marketing and PR subjects. The information here is highly regarded because the blog has been a consistent source of valuable content for over 10 years.  

39. Unbounce Blog

Explore this site to discover best practices for optimizing webpages aimed at reducing bounce rates and enhancing conversion rates for your content initiatives.  

40. Visual Contenting

A significant aspect of content marketing lies in its visual allure. For those looking to compellingly narrate their story through visuals but unsure of where to begin, Visual Contenting offers targeted advice on utilizing video, infographics, slides, and other visual tools.  

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Erica Garman VP of Marketing

Erica Garman, VP of marketing at Intero Digital, is an experienced marketing strategist with over 12 years of experience in digital marketing. Erica has a passion for helping brands build meaningful connections with their audiences. With a deep understanding of consumer behavior and trends, she specializes in developing integrated marketing campaigns that leverage both traditional and digital channels for maximum impact.