Alyssa Patzius

Alyssa Patzius is the vice president of sales. Intero Digital is a full-service digital marketing agency whose Content & PR Division helps businesses improve their lead generation, SEO, sales enablement, and thought leadership — all powered by content marketing and PR.

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The Anatomy of a High-Quality Blog Post [INFOGRAPHIC]

The Anatomy of a High-Quality Blog Post [INFOGRAPHIC]

Alyssa Patzius, Vice President of Sales • Intero Digital • February 16, 2022

Creating great content that will engage your audience members and keep them coming back for more can be a challenge. That’s why we’ve outlined what makes a good blog post. Be sure your blog posts have these components before clicking “publish” to make sure you’re putting your best foot forward with your content marketing strategy.

1. An eye-catching feature image. This will be the first thing readers see when they land on the page, and it will be used when your blog post is shared across social channels. So make sure the image fits your brand guidelines and entices people to read your content. 2. Social share buttons. Make it easy for readers to share your blog post with their networks by including social share buttons in a prominent position on the page. 3. An engaging, SEO-friendly title. Your title should pull readers in and encourage them to click through to learn more. And to make sure your title isn't cut off in search results, keep the title to 60 characters or less. 4. A compelling introduction. If the first paragraph of your blog post is a snooze fest, readers are not going to keep reading. Make sure you pull them in with engaging language and compelling information. 5. Relevant keywords. Why spend so much time creating great content if you're not also going to make sure it will be able to be found in search results? Do some research to find relevant keywords that your audience is searching for an include those in the blog post where they fit naturally. 6. Helpful, educational takeaways. The point of the majority of your content is going to be education and engagement, not making a sales pitch. So provide tactical information that your readers can actually put into use. 7. Links to other related content. Including links to your other related content allows readers to keep engaging with your content, and it helps search engines understand the hierarchy of your website. 8. Relevant calls to action. Including one or two calls to action within the copy of your blog post will grab readers' attention and encourage them to engage with more of your content. 9. A conclusion that encourages action. At the end of your blog post, summarize the main point you're hoping readers will walk away with, and encourage them to take a specific action that's related to the topic at hand. 10. A bio that communicates expertise. Tell readers about yourself! This allows you to voice your credibility, which can build trust with your audience. 11. A 'related content' section. This is yet another way to increase readers' time on your site and encourage them to engage with more of the valuable content you've spent so much time creating.

Are you leaving content marketing opportunity on the table?

Alyssa Patzius

Alyssa Patzius is the vice president of sales. Intero Digital is a full-service digital marketing agency whose Content & PR Division helps businesses improve their lead generation, SEO, sales enablement, and thought leadership — all powered by content marketing and PR.