Is Google’s AI Overviews Update Really Growing Web Traffic? Here’s What the Data Says
Is Google actually driving more traffic to our websites or just keeping users on the SERP longer?
Blog & Insights
Digital Marketing Insights From the Experts
Strategy, trends, and actionable advice from Intero Digital's team of specialists across SEO, paid media, content, and more.
How to Choose the Right Digital Marketing Partner for Your Business
Whether you’re considering a digital marketing agency, freelancers, or something in between, this guide can help you choose…
The Ultimate Guide to Planning a Website Launch
Whether you’re refreshing a site, migrating to a new domain, or launching a new one, here’s everything you…
B2B vs. B2C vs. B2P: The Gap Is Closing
For decades, using “B2B” and “B2C” to distinguish how a business markets and sells has been the industry…
Understanding Points of Parity and Points of Differentiation in Marketing
When it comes to brand positioning, it's important to understand your points of parity and points of differentiation.…
4 Types of PR Content to Help You Reach Your Business Goals
Public relations goes beyond press releases. Try these 4 types of PR content for a multilayered PR strategy.…
3 Myths About Pillar Posts That Need Busting
Discover the truth about pillar posts and debunk the 3 biggest myths. Learn what a pillar page is…
What Is Search Everywhere Optimization? The New Era of SEO
Learn what “search everywhere optimization” is, how search has evolved, and how entity-driven tactics can help you create…
What Is Diversification in Marketing Strategy?
Diversification in marketing is essential to strengthen your brand, boost visibility, and keep the leads flowing for long-term…
The Amazon A10 Algorithm Shift: Sellers Must Adapt Now
Amazon’s A10 update signals a shift toward a more connected digital marketing landscape. Brands that embrace external traffic…
Google’s AI Mode and AI Overviews Updates: What You Need to Know
AI Overviews and AI Mode aren’t just updates — they’re Google’s first true step toward replacing traditional search.
How to Ask Customers for Google Reviews
Want more Google reviews? This guide covers when to ask, how to make it easy, and the best…