Alyssa Patzius

Alyssa Patzius is the vice president of sales. Intero Digital is a full-service digital marketing agency whose Content & PR Division helps businesses improve their lead generation, SEO, sales enablement, and thought leadership — all powered by content marketing and PR.

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Case Study-Content Marketing for a Wealth Management Firm

Case Study: How We Helped a Wealth Management Firm Expand Its Audience

Case Study: How We Helped a Wealth Management Firm Expand Its Audience

Alyssa Patzius, Vice President of Sales • Intero Digital • August 24, 2022

Case Study-Content Marketing for a Wealth Management Firm

Pekin Hardy Strauss Inc., a wealth management company, has been helping its clients navigate turbulent market cycles for nearly three decades.

Pekin Hardy began working with us to increase its online visibility as a wealth management firm through SEO content marketing. Now well into its third term, Pekin Hardy has a healthy foundation of optimized on- and off-site content that’s beginning to have that intended impact.

Here’s how SEO success has looked for Pekin Hardy wealth management f

A bar graph showing the increase in website users, sessions, page views, direct traffic, and organic traffic Pekin Hardy experienced after working with Intero Digital.

Pekin Hardy’s users by state have also increased, which has helped the company extend its reach outside of its home state. The business has seen traffic come in from places like California and New York, which signifies that there’s an excellent opportunity to target new audiences in other areas.

Are there gaps in your content marketing strategy?

Alyssa Patzius

Alyssa Patzius is the vice president of sales. Intero Digital is a full-service digital marketing agency whose Content & PR Division helps businesses improve their lead generation, SEO, sales enablement, and thought leadership — all powered by content marketing and PR.

Related Blog Posts