The Value of Full-Service Digital Marketing
The Value of Full-Service Digital Marketing
Danny Shepherd, CO-CEO • Intero Digital • September 30, 2022
Marketing has always been about connecting with your target audience in the right place and at the right time. But now that social media is the new search engine, are your marketing efforts up-to-date?
Nearly 40% of Generation Z goes to apps such as Instagram and TikTok first to find answers to their questions or stay up-to-date on current events. In other words, they bypass Google and prefer the personalization of social networks instead. However, this trend isn’t just centralized to younger audiences. As social media continues to offer tailored experiences for each user, you can expect to see this behavior increase across other generations as well.
By 2025, spending on digital marketing strategies is expected to exceed $500 billion. Furthermore, internet use has seen a 400 million jump from 2020, with more than 4.9 billion global users in 2021. When combined, all of these numbers and trends mean that having an online presence is more important than ever before, especially for consumers looking to learn something, make purchases, or find information online.
Enter digital marketing — or online marketing.
As a marketer, this is a massive market that you should be connecting with. Digital marketing can help your business increase brand awareness by 80%, and customers are 155% more likely to search for brand-specific terms after being served a specific business advertisement.
Fortunately, a full-service digital marketing agency offers the exact tools necessary to get the most out of this huge opportunity. By working with a full-service digital marketing agency, you can ensure your business is active on social media, offering personalized experiences for your target audience, and staying up-to-date on digital trends that can boost your business growth.
Intero Digital is a digital marketing agency that helps businesses reach their full potential by utilizing top industry talent to leverage integrated digital marketing solutions. We take the time to understand your specific business needs and create a digital marketing strategy that will help you meet your goals. Rather than work with multiple vendors, you can consolidate your efforts into one convenient location. After all, you get more results when you work with one agency that does it all.
A Look Inside the Intero Digital Tool Kit
Interested in learning more about what Intero Digital has to offer? Read on:
- Amazon expertise: We help brands navigate the difficulties of selling on Amazon and deliver results. The team leverages its Amazon expertise to boost revenue and increase profit margins.
- Omni-channel services: We know marketing is not one-size-fits-all, so we combine pay-per-click, search engine marketing, video, and visual content to bolster clients’ overall digital presence and achieve their goals.
- SEO: We have the expertise to serve your local, national, and e-commerce SEO needs. We provide technical SEO, paid ads, and social ads to boost website traffic and drive revenue for medium to large organizations.
- Web design and development: We build and design websites to be businesses’ primary sales tool for driving leads, expediting the sales process, highlighting expertise and competitive advantage, and much more.
- Content and PR: We combine content marketing and PR to give our clients a one-of- a-kind approach to utilizing content to grow their businesses. We collaborate with organizations to strategize, create, publish, and maximize content that generates measurable results.
Why Intero Digital?
Utilizing Intero Digital for your digital marketing needs comes with a ton of benefits:
1. Expanded access to full-service digital marketing services
By working with a digital marketing agency, you have more access than ever before to many more services and collaborative features that will further support your digital marketing needs. As a whole, Intero Digital can offer 15 service lines to deliver tangible, measurable results, no matter your organization’s size, longevity, or previous marketing efforts.
2. Diversified marketing strategies
In 2020, many organizations learned that relying on one channel as a sole lead source could be risky. Fortunately, working with an all-in-one digital marketing agency can take some of this risk off your shoulders. A good mix of marketing efforts can help protect your pipeline because if one area takes a hit, you have others to maintain your momentum.
3. Vendor and strategy alignment
It is important for any organization — whether just starting out or trying to scale — to focus on finding a niche. With a specific interest area and target audience, you can more effectively track and measure results. However, finding and optimizing your specific niche is not an easy task. By working with a comprehensive digital marketing agency, your team can focus on internal affairs while our teams ensure your organization is meeting clients where they are and making the most of your time and money.
4. Access to expertise
With decades of collective experience, everyone under the Intero Digital umbrella is knowledgeable and helpful. All team members are experts in their respective fields and stay up-to-date on relevant digital marketing trends that will be the most beneficial for your specific business, no matter your niche. At Intero Digital, our teams are experts in everything from technical SEO to video marketing to selling on Amazon to generating business growth and leads.
Are you ready to get started with a digital marketing strategy refined for the digital age? Maybe you just want to get the most out of your current digital marketing strategy and meet your customers where they are. No matter your business goals, our team at Intero Digital is here to help. Together, we can create a specific strategy to boost your online presence and provide impactful marketing for your target audience that generates real results.
Now is the time to dive into digital marketing. Contact our team if you’re ready to take the plunge and see what digital marketing can do for your business.