How We Helped That's My Pan Increase CTR 788%
That's My Pan
That’s My Pan creates personalized bakeware, kitchenware, and gifts, all of which can be customized with names, monograms, or artwork. In addition to selling directly to consumers, the company specializes in fundraising programs for schools, churches, and other organizations, offering brochures, custom online ordering sites, promotional support, and free management tools. With fast turnaround times and a 100% satisfaction guarantee, That’s My Pan positions itself as both a unique gift shop and a practical fundraising partner.
Setting the Stage for Sustainable Growth
After migrating its website, That’s My Pan wanted to improve its online visibility to generate a better return on its marketing investment.
Definition of Success
- Boost keyword rankings
- Improve cost per acquisition and return on ad spend
- Improve click-through rates
To help That’s My Pan attract more visibility and make its marketing budget go further, Intero Digital worked with the company to develop an effective SEO strategy to accompany the social media advertising and paid media strategies that were already in place. We initially partnered with That’s My Pan to manage paid media with an emphasis on Google Ads aimed at lowering cost per acquisition for fundraiser leads and improving overall return on ad spend. The company’s primary goals were to achieve a CPA below $21 for fundraising leads and an ROAS above $4. Once those objectives were consistently met, we expanded our scope to include SEO. From there, we developed a comprehensive content strategy, delivered site structure recommendations, and worked with That’s My Pan to add unique, high-quality content to each category page.
Paid Media Strategy to Improve CPA and ROAS
We initially partnered with That’s My Pan to manage paid media with an emphasis on Google Ads aimed at lowering cost per acquisition for fundraiser leads and improving overall return on ad spend.
Comprehensive Content Strategy
We helped That's My Pan create search-optimized content and add unique, high-quality content to each category page.
Site Structure Recommendations
We coached That's My Pan on necessary improvements to improve search visibility.
That’s My Pan is now getting more sales for less money while reaching a more engaged audience. With higher ROAS, lower CPA, and stronger CTR in both retail and fundraising, marketing dollars are working harder and driving profitable growth, improved visibility, and scalable opportunities.
Ready to Stop Guessing and Start Growing?
Let’s build a digital marketing program that aligns with your revenue goals and strengthens your bottom line.