That’s My Pan
Brand Overview
That’s My Pan creates personalized bakeware, kitchenware, and gifts, all of which can be customized with names, monograms, or artwork. In addition to selling directly to consumers, the company specializes in fundraising programs for schools, churches, and other organizations, offering brochures, custom online ordering sites, promotional support, and free management tools. With fast turnaround times and a 100% satisfaction guarantee, That’s My Pan positions itself as both a unique gift shop and a practical fundraising partner. After migrating its website, That’s My Pan wanted to improve its online visibility to generate a better return on its marketing investment.
SERVICES
SEO
Paid Media
Improving Visibility and the Bottom Line
Actions Taken
To help That’s My Pan attract more visibility and make its marketing budget go further, Intero Digital worked with the company to develop an effective SEO strategy to accompany the social media advertising and paid media strategies that were already in place.
We initially partnered with That’s My Pan to manage paid media with an emphasis on Google Ads aimed at lowering cost per acquisition for fundraiser leads and improving overall return on ad spend. The company’s primary goals were to achieve a CPA below $21 for fundraising leads and an ROAS above $4. Once those objectives were consistently met, we expanded our scope to include SEO. From there, we developed a comprehensive content strategy, delivered site structure recommendations, and worked with That’s My Pan to add unique, high-quality content to each category page.
Results
Thanks to the increased focus on SEO and paid media, That’s My Pan has seen an increase in return on ad spend, a decrease in cost per acquisition, and improved keyword rankings. By aligning product groupings with seasonal themes and holidays, we enhanced the site’s visibility, helped new users easily discover relevant products, and strengthened organic performance alongside ongoing paid media success.
Organic results:
At the start of our partnership, our benchmark was 22 keywords on Page 1. In just one month, That’s My Pan saw 300 first-page keywords.
Paid media results for the retail sector:
When we started working together, ROAS was $4.85, CPA was $9.32, and click-through rate was 6.13%. Fast-forward to now, and ROAS is $12.03, CPA is $5.41, and CTR is 54.41%.
Paid media results for the fundraising sector:
At the start of our partnership, the client wanted to hit a CPA of less than $21 with a CTR of 4.77%. Today, the CPA is $18.47 and the CTR is 10.99%.
What does this mean for our happy client?
That’s My Pan is now getting more sales for less money while reaching a more engaged audience. With higher ROAS, lower CPA, and stronger CTR in both retail and fundraising, marketing dollars are working harder and driving profitable growth, improved visibility, and scalable opportunities.
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