Occupier
Brand Overview
Occupier has established itself as a forerunner in the lease management software industry, offering unique solutions that facilitate collaboration between tenants and brokers throughout the lease life cycle. Despite having a groundbreaking product, Occupier was aware that to truly dominate the market, it needed to not only be seen, but also drive conversations online. Occupier wanted to harness the power of digital marketing to boost brand awareness and generate leads.
SERVICES
Content Marketing
SEO
Email Marketing
Improved Lead Quality
Actions Taken
The partnership between Occupier and Intero Digital kicked off in June 2020, centering initially on lead generation and elevating the profile of Occupier’s cutting-edge lease accounting product. Intero Digital’s strategists developed a comprehensive content package encompassing blog posts, whitepapers, email campaigns, and SEO strategies. With the evolution of this partnership, there was a strategic shift in focus. The refined content strategy began to emphasize press mentions and the creation of insightful content. This not only drew leads, but also established Occupier as a thought leader within the commercial real estate technology sector.
Results
After engaging with our team, the client began to see improvements in lead quality almost immediately.
- A 2,641.4% increase in organic traffic from 2020 to
2023 - A record-breaking 6,209.62% boost in keyword
rankings during the same period - A significant rise in domain authority from 25 to 32
within just one year
What does this mean for our happy client?
The numbers speak for themselves! Occupier’s strategic investment in content marketing has not only elevated its online presence, but also fundamentally changed how it’s perceived in the market. The staggering increase in organic traffic and keyword rankings underscores the value of a dedicated and nuanced content strategy in driving meaningful business outcomes.
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