How Occupier Achieved a 6,207% Increase in Keyword Rankings
Occupier
Occupier has established itself as a forerunner in the lease management software industry, offering unique solutions that facilitate collaboration between tenants and brokers throughout the lease life cycle. Despite having a groundbreaking product, Occupier was aware that to truly dominate the market, it needed to not only be seen, but also drive conversations online. Occupier wanted to harness the power of digital marketing to boost brand awareness and generate leads.
Setting the Stage for Sustainable Growth
Despite having a groundbreaking product, Occupier was aware that to truly dominate the market, it needed to not only be seen, but also drive conversations online.
The partnership between Occupier and Intero Digital kicked off in June 2020, centering initially on lead generation and elevating the profile of Occupier's cutting-edge lease accounting product. Intero Digital’s strategists developed a comprehensive content package encompassing blog posts, whitepapers, email campaigns, and SEO strategies. With the evolution of this partnership, there was a strategic shift in focus. The refined content strategy began to emphasize press mentions and the creation of insightful content. This not only drew leads, but also established Occupier as a thought leader within the commercial real estate technology sector.
The partnership between Occupier and Intero
The partnership between Occupier and Intero Digital kicked off in June 2020, centering initially on lead generation and elevating the profile of Occupier's cutting-edge lease accounting product.
Intero Digital’s strategists developed a comprehensive
Intero Digital’s strategists developed a comprehensive content package encompassing blog posts, whitepapers, email campaigns, and SEO strategies.
With the evolution of this partnership
With the evolution of this partnership, there was a strategic shift in focus.
The refined content strategy began to
The refined content strategy began to emphasize press mentions and the creation of insightful content.
The numbers speak for themselves! Occupier's strategic investment in content marketing has not only elevated its online presence, but also fundamentally changed how it's perceived in the market. The staggering increase in organic traffic and keyword rankings underscores the value of a dedicated and nuanced content strategy in driving meaningful business outcomes.
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