Collette
Brand Overview
In business for over 100 years, Collette provides guided travel experiences to travelers and thrill-seekers world-wide.
SERVICES
Paid Media
SEO
Highlights
Objective
Collette was looking to expand its online reach in the markets it serves. Collette was interested in growing its organic presence and reaching its target markets through paid search campaigns.
Strategy
Organically, our team focused on on-page and technical elements to drive international traffic. From href-lang tags to site structure, we helped position the site for international SEO. Our team also helped consult on content strategies to further boost the site in various markets. From a paid search perspective, we cleaned up and restructured the existing campaigns, refined demographic targeting, and expanded our campaigns into new markets.
Results
Collette saw tremendous organic growth across its markets. Within a six-month period, first-page rankings for the U.K. market increased by 2,500%, translating to increases in traffic and conversions. Canada, U.S., and Australia also saw significant organic growth, up to 2,400%. On the paid search side, Collette’s cost per acquisition decreased by 45%, and at the same time, engagement metrics like click-through rate increased.
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