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Case Study


45% decrease in paid search acquisition


Brand Overview

In business for over 100 years, Collette provides guided travel experiences to travelers and thrill-seekers world-wide.



Paid Media




increase in first-page rankings


decrease in paid search cost per acquisition


Collette was looking to expand their online reach in the markets they serve. They were interested in growing both their organic presence and reaching their target markets through paid search campaigns.


Organically, our team focused on both on-page and technical elements to help drive international traffic. From href-lang tags to site structure, we helped position the site for international SEO. Our team also helped consult on content strategies to further boost the site into various markets. From a paid search perspective, we cleaned up and restructured the existing campaigns, refined demographic targeting and expanded our campaigns into new markets.


Collette saw tremendous organic growth across their markets. Within a 6 month period, 1st-page rankings for the UK market increased by 2500%, translating to increases in traffic and conversions. Canada, US and Australia also saw significant organic growth, up to 2400%. On the paid search side, Collette’s cost per acquisition decreased by 45% and at the same time engagement metrics like click-through rate increased.

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