Greg Walthour

CO-CEO, Intero Digital

Greg Walthour, CO-CEO of Intero Digital, is a pioneer to the digital marketing space. He began his career as a commercial real estate broker and in 1996 took on the challenge of getting this website to rank higher in search engines. Greg has over 20 years of experience in digital marketing and enjoys camping, ATVing, traveling, and coaching football. Greg also has a passion for photography.

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Digital Marketing in the Age of AI: Strategies for Sustained Relevance and Growth

Digital Marketing in the Age of AI: Strategies for Sustained Relevance and Growth

Greg Walthour, CO-CEO • Intero Digital • May 19, 2023

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AI has evolved beyond a futuristic concept — it’s here to stay, revolutionizing the digital landscape and becoming an integral component across various industries. As new tools and capabilities emerge daily, AI companies face the challenge of staying relevant to their clients. This is where AI digital marketing strategies play a vital role. These strategies are the essential component of staying ahead of the curve in this rapidly evolving industry.

The key, however, isn’t merely ticking off every digital marketing tactic and hoping for the best; it’s about crafting a tailored digital marketing strategy for your unique target audience. Amidst the pressure to keep up with AI industry trends, remember that relevance may begin with the latest product or capability, but it ultimately hinges on your ability to create value for your audience, which can only be achieved through effective digital strategies.

The Current State of AI: More Than Just a Passing Fad

The global AI market is forecasted to reach an impressive $90 billion by 2025, with considerable growth anticipated in sectors such as healthcare, finance, and retail. But what’s fueling this expansion? It all comes down to adaptability. AI is an incredibly versatile tool that can be applied across various industries and business needs. As advancements in machine learning and natural language processing continue, AI’s capabilities will only become more refined and accurate over time.

This widespread adoption of AI in businesses is driven by its ability to automate tasks, optimize processes, and generate actionable insights from vast amounts of data. Recognizing the AI benefits for business leads to immense potential for enhancing efficiency, streamlining decision-making, and elevating customer experiences. 

With such a fast-paced industry, it’s essential to explore how to continually adapt and innovate, addressing the ever-changing demands and expectations of your client to remain relevant.

Securing Your Place in the Competitive AI Market

As new technologies and tools emerge, businesses and consumers alike are eager to adopt solutions that offer tangible benefits and improved outcomes. While it is important to stay attuned to these developments and consistently refine your offerings, you must also ensure you are catering to the needs of your clients, both current and future.

For example, UiPath is a leader in the Robotic Process Automation (RPA) industry with an AI-powered platform that helps organizations automate repetitive tasks. To establish themselves as a leader in this space, UiPath implemented a comprehensive AI digital marketing strategy complete with a website that provides numerous resources to both current and potential customers, including case studies, webinars, and a community forum. Additionally, UiPath maintains an active presence on various social media platforms, such as Twitter, LinkedIn, and YouTube. Through these channels, the company shares product updates, thought leadership content, and customer success stories.

Remaining relevant goes beyond merely keeping up with technology; it also entails understanding the ever-evolving needs and priorities of your clients. As AI continues to permeate various industries, the challenges and pain points businesses face are bound to shift. Now is the time to proactively engage with your clients, gain insights into these challenges, and tailor your solutions accordingly. Doing so will not only maintain your relevance but also foster long-lasting client relationships and loyalty.

How AI Companies Can Use Digital Marketing to Grow and Stand Out

Understanding how to market AI products and implementing a well-rounded digital marketing strategy will help you maintain your competitive edge and continue to create value for your clients in an ever-changing industry. Here is an overview of how you can use digital marketing to propel your AI company forward:

1. Educate your potential customers.

Create a comprehensive digital presence and content strategy that informs your target audience about the benefits of AI and how it can help them overcome their challenges. Use social media, blog posts, whitepapers, and webinars to showcase your expertise and educate potential customers about the unique value of your AI products or services.

2. Demonstrate thought leadership.

Establish your expertise in the field by developing and sharing high-quality content that offers insights and solutions to common problems. Publish original research, contribute to industry publications, speak at conferences, and engage with other thought leaders to position your company as a trusted authority in the field.

3. Generate leads.

Attract potential customers and guide them through the sales funnel by creating content that addresses their pain points and provides solutions. Use targeted messaging and segmentation to engage with specific buyer personas and create campaigns that address their unique needs and concerns.

4. Increase brand awareness.

Expand your reach and visibility by creating high-quality content that resonates with your target audience. Use paid advertising, SEO, and social media to promote your brand and ensure that your message is heard by the right people at the right time.

5. Optimize your strategies.

Monitor your website traffic, social media engagement, and other metrics in real-time to adjust your digital marketing strategies as needed. Use tools like Google Analytics and social media management platforms to track your progress and fine-tune your campaigns for maximum impact.

6. Personalize your marketing.

Leverage data analytics and machine learning to create targeted marketing campaigns that effectively resonate with your customers and prospects. Use customer data to create hyper-targeted campaigns that address specific needs and concerns, and tailor your messaging to reflect the unique values and interests of your target audience.

Intero Digital Can Help Maximize AI Benefits for Your Business

As AI continues to shape various industries, those who leverage AI capabilities must remain agile, adaptive, and focused on delivering value through effective digital strategies. To achieve this, it is critical to implement a comprehensive AI digital marketing strategy that engages, educates, and adapts to the ever-changing needs of your target audience. By actively engaging with clients and tailoring solutions to address their challenges, you will build brand loyalty and maintain a strong market presence.

If you’re ready to take your digital marketing strategies to the next level, look no further than Intero Digital. Our team of experts is well-versed in the latest digital marketing tactics and strategies to help your AI company stay ahead of the curve and remain relevant in this fast-paced industry.

We understand that your target audience is unique, and that’s why we craft tailored digital marketing solutions to meet your specific needs. Our comprehensive approach includes educating potential customers, increasing brand awareness, and personalizing your marketing efforts to resonate with your customers and prospects alike.

Let us help you get the most out of AI and secure your place in the competitive AI market.

Greg Walthour

CO-CEO, Intero Digital

Greg Walthour, CO-CEO of Intero Digital, is a pioneer to the digital marketing space. He began his career as a commercial real estate broker and in 1996 took on the challenge of getting this website to rank higher in search engines. Greg has over 20 years of experience in digital marketing and enjoys camping, ATVing, traveling, and coaching football. Greg also has a passion for photography.

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