Boost your visibility today! (719) 249-0480
GEO Whitepaper - From Ranking to Retrievability - A Strategic Guide to Generative Engine Optimization in the AI Search Era

From Ranking to Retrievability: A Strategic Guide to Generative Engine Optimization (GEO) in the AI Search Era

From Ranking to Retrievability: A Strategic Guide to Generative Engine Optimization (GEO) in the AI Search Era

The world of digital discovery has shifted. Generative AI, including AI search engines and AI-generated summaries, is now where top-funnel discovery begins. Traditional SEO, while still critical, no longer guarantees visibility. That’s where generative engine optimization (GEO) steps in. This whitepaper lays out the playbook you need to thrive in the new age of zero-click, AI-curated search and future-proof your visibility.


What’s inside the report:

  • A snapshot of AI search in 2025 
  • The four pillars of GEO 
  • An overview of how GEO and SEO are different 
  • A guide to integrating SEO and GEO strategies 
  • Real-world GEO results 
  • A breakdown of the GEO KPIs you should be tracking 
  • And more! 
About 80% of searchers rely on AI summaries at least 40% of the time.

“Your audience’s journey isn’t confined to a single search bar. They’re exploring, discovering, and validating across countless platforms and touchpoints, including Google and AI tools. While traditional SEO still matters (a lot!), it can’t operate alone.”

Christina Adame 
President of SEO