Pinterest Advertising Services

Reach a Highly Engaged Audience Ready to Discover and Buy

Unlock the power of Pinterest advertising to reach a highly engaged audience, drive traffic, and boost conversions with visually compelling and strategically targeted ads.

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The Challenge

Reaching and Converting Your Target Audience on Pinterest

83% Pinterest Users Have High Purchase Intent

83% of weekly Pinterest users have made a purchase based on content they discovered from brands on the platform.

(Source)
2.3x Pinterest Ads Experience Increased Ad Recall

Pinterest ads generate a 2.3 times more efficient cost per conversion than other social media platforms.

(Source)
518M+ Hundreds of Millions of People Use Pinterest

With more than 518 million active monthly users, Pinterest is a prime location to turn interested leads into loyal customers.

(Source)
Our Process

A Pinterest Advertising Process Built to Drive Discovery and Conversions

Our Pinterest advertising process is designed to capture your audience at every stage of their discovery journey, from first impression through purchase decision. Every engagement follows a clear, repeatable process from strategy and creative through active optimization and transparent reporting.

The result: a Pinterest advertising program that consistently reaches high-intent buyers, drives qualified traffic, and converts Pinterest's engaged audience into loyal customers.

01

Strategy and Account Setup

We develop a documented Pinterest advertising strategy aligned to your brand goals, target audience, and conversion objectives. This includes account configuration, Pinterest Tag installation, conversion tracking setup, and audience segment creation to ensure accurate performance measurement from day one.

02

Creative Development and Audience Targeting

Our creative team produces visually compelling static and video ad assets designed for Pinterest's discovery-first content environment. We simultaneously build precision audience segments using Pinterest's targeting tools and your first-party customer data to maximize ad relevance and conversion rates.

03

Campaign Launch and Management

We launch your campaigns and manage them daily, monitoring performance metrics, adjusting bids and audience targeting, testing new creative formats and messaging, and making continuous optimizations to improve reach, click-through rates, and conversions.

04

Reporting and Strategic Refinement

Monthly reporting covers impressions, engagements, clicks, conversions, cost per acquisition, and ROAS, with clear attribution back to individual campaigns and actionable recommendations to improve performance in the period ahead.

What Is Included

A Complete Pinterest Advertising Program Built Around Your Goals

Every Pinterest advertising engagement includes the strategy, creative production, campaign management, and reporting infrastructure needed to consistently reach high-intent buyers and drive conversions.

Included

Documented Pinterest Advertising Strategy and Consultation

A written Pinterest strategy aligned to your brand, audience personas, and campaign objectives, with targeting parameters, creative direction, budget allocation, and measurable performance benchmarks.

Included

Analytics Reporting

Monthly performance reports covering impressions, engagements, clicks, conversions, cost per acquisition, and ROAS, with clear attribution to individual campaigns and actionable improvement recommendations.

Included

Ad Management and Optimization

Daily campaign management including bid optimization, audience refinement, creative testing, and landing page performance review to maximize conversions and continuously improve campaign efficiency.

Included

Audience Targeting

Precision audience setup using Pinterest's targeting tools (interests, keywords, demographics, and matched audiences) combined with your first-party data to reach users who are most likely to convert.

Included

Creative Assets

Visually compelling static image ad creative designed for Pinterest's discovery-first environment, optimized for engagement, click-through, and conversion across all Pinterest ad placements.

Included

Video Assets

Engaging video ad creative tailored for Pinterest's video Pin formats, designed to capture attention in-feed and communicate your product or brand story in a format that drives saves and clicks.

Our Approach

How We Help You Reach and Convert Pinterest's High-Intent Audience

A fully integrated Pinterest advertising program tailored to your brand and audience

Based on your brand, target audience, and conversion goals, we create a fully customized Pinterest advertising program that leverages the platform's unique discovery dynamics and high-purchase-intent audience to drive real business results. Every campaign we run is part of a coordinated strategy designed to build brand awareness, capture purchase-ready buyers, and convert Pinterest's engaged audience into loyal customers.

Pinterest Ads Strategy and Account Setup
We build your Pinterest advertising strategy from the ground up, defining audience segments, campaign objectives, ad formats, and budget allocation, then configure your Pinterest Ads account with Tag installation and full conversion tracking for accurate performance measurement.
Visual Creative Production
Pinterest is a visual-first platform and creative quality drives performance. Our team produces static and video ad assets built to perform in Pinterest's discovery environment, visually compelling, on-brand, and optimized for the clicks and saves that drive purchase decisions.
First-Party Data and Precision Audience Targeting
We combine Pinterest's interest and keyword targeting with your first-party customer data to build custom and lookalike audiences that precisely reach users who are most likely to engage with your brand and convert, maximizing your ad spend efficiency.
Why Intero

Why Intero Digital for Pinterest Advertising?

Teaming up with Intero Digital gives your brand access to a Pinterest advertising team that understands how to harness the platform’s unique discovery-to-purchase user journey to drive real conversions.

We don’t just run ads, we build Pinterest programs designed to reach high-intent buyers at the exact moment they are looking for products and ideas like yours, and convert their attention into measurable revenue.

Pinterest Platform Specialists

Our team has deep expertise in Pinterest's ad formats, audience targeting tools, keyword strategies, and creative best practices, giving your campaigns a strategic advantage over brands still treating Pinterest like every other social platform.

Visual-First Creative Production

Pinterest performance is driven by creative quality. Our team produces visually compelling static and video ad assets that stop the scroll, drive saves and clicks, and perform in Pinterest's discovery-first content environment.

First-Party Data Integration

We integrate your existing customer data with Pinterest's targeting tools to build custom and lookalike audiences that precisely reach users who look like your best customers, improving conversion rates and reducing wasted ad spend.

Full-Funnel Campaign Strategy

Pinterest advertising works best when you engage buyers at every stage of their journey, from awareness to consideration to conversion. We build full-funnel Pinterest campaign structures designed to nurture your audience from discovery all the way to purchase.

Transparent Performance Reporting

Monthly reports cover impressions, engagements, clicks, conversions, cost per acquisition, and ROAS for every active campaign, giving you clear visibility into your Pinterest ROI and a clear roadmap for improving it.

Industries We Serve

Pinterest Advertising Strategies Built for Your Industry

Pinterest’s audience skews toward high-intent, discovery-driven shoppers across a wide range of categories. We build Pinterest advertising programs tailored to how your buyers use the platform and what visual content drives them to act.

Retail

Strengthen visibility across branded, non-branded, and local searches that influence both online purchases and in-store demand.
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Real Estate

Win market-specific searches with stronger local authority, map pack visibility, and location-focused content.
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Manufacturing

Improve discoverability for technical products and capability-driven searches used during long procurement research cycles.
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Home Services

Turn urgent local searches into calls and booked jobs with optimized Google Business Profiles, map pack visibility, and…
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Restaurants and Food

Turn local searches into reservations and visits with optimized profiles, local content, and location-specific strategies.
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Healthcare

Improve visibility with medically credible content, strong authorship signals, and technically sound strategies aligned with health search standards.
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Financial Services

Strengthen organic visibility with compliance-aware content and authority signals designed for regulated financial markets.
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Legal

Compete for high-value practice-area and location searches while strengthening credibility signals that influence client trust.
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SaaS and Technology

Earn visibility across category searches, solution research, and product comparisons where software and technology buyers evaluate tools long…
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e-Commerce

Capture high-intent product and category searches through stronger site architecture, commercial content, and search intent alignment.
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Education

Improve enrollment, awareness, and program discovery through strategies built for how students and parents research educational options.
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Construction

Generate qualified leads by improving visibility for high-intent contractor and service-area searches tied to active projects.
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Results

Real Results From Real Businesses

Pinterest Advertising Questions

Pinterest is unique among social platforms because its users come with high purchase intent, they are actively planning and researching products they intend to buy. With 518 million active monthly users and 83% of weekly users having made a purchase based on Pinterest content, the platform offers a powerful opportunity to reach motivated buyers at the top of their consideration funnel.

Pinterest tends to perform especially well for brands in e-commerce, retail, home improvement, fashion, beauty, food, fitness, and lifestyle categories, anywhere a visually compelling product or lifestyle image can drive purchase consideration. That said, we have driven strong results for brands across a wide range of categories by pairing the right creative strategy with precise audience targeting.

Pinterest campaigns typically begin generating impressions and engagement within the first week. Conversion performance and cost efficiency improve over the first 60 to 90 days as the platform gathers performance data and our team refines audience targeting, creative, and bidding strategy. Pinterest's longer content lifespan means well-performing Pins can continue driving results long after they are first published.

We manage the full range of Pinterest ad formats, including Standard Pins, Shopping Ads, Collection Ads, Video Pins, and Carousel Ads. The formats we prioritize depend on your campaign objectives, whether you are building brand awareness, driving website traffic, or generating direct purchases.

We track impressions, engagements (saves and clicks), website traffic, conversion events, cost per acquisition, and return on ad spend. Monthly reports give you a clear view of how your Pinterest campaigns are performing and how they are contributing to your revenue goals.

Want Digital Marketing Strategies That Drive Actual Impact?

Partner with Intero Digital to build a Pinterest advertising program that reaches a highly engaged, purchase-intent audience and converts their attention into loyal customers and lasting revenue.

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