Case Study Home Services SEO

How We Helped Tuscany Pavers Achieve a 47X Increase in ROI

Increase47XROI
4-Month Snapshot
Services Provided
SEO
About the Client

Tuscany Pavers

Tuscany Pavers specializes in paver installation and design, enhancing both commercial and residential outdoor spaces throughout southern California.

The Goal

Setting the Stage for Growth

Tuscany Pavers was growing rapidly and wanted an online marketing strategy that paralleled its physical growth. Seeing an opportunity to capture more leads from online searches, Tuscany Pavers solicited Intero Digital to help with its digital strategy.

The Strategy

After extensive keyword and market research, Intero Digital developed a list of geo-specific keyword opportunities to help Tuscany Pavers rank in local search.

Audit and Foundation

We started with an audit to surface technical issues and unrealized opportunities.

Targeted Execution

Our team executed against the highest-leverage plays focused on the metrics that drive revenue.

Iterate and Scale

We measured continuously, doubled down on what worked, and reinvested gains into the next layer of the strategy.

The Results
47X
INCREASE IN ROI
$2.82 Million
IN ADDITIONAL REVENUE
1,240
NEW FIRST-PAGE RANKINGS
The Impact

Since 2008, Intero Digital has achieved and maintained incredible results for Tuscany Pavers, including the addition of 1,240 new first-page rankings and a 47X increase in ROI. Since working with Intero Digital, Tuscany Pavers also realized an increase of $2,820,000 in trackable revenue from Intero Digital’s efforts.

Intero Digital went above and beyond, changing the trajectory of our business. We went from very few leads to phones ringing and lots of job bids.

Jay Erdos

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