How Taxnotes Earned a 4,653% Increase in First-page Rankings
Taxnotes
Tax Notes provides tax publications for professionals whose success depends on being trusted for their expertise.
As a resource hub, Tax Notes is a large site with a lot of
As a resource hub, Tax Notes is a large site with a lot of content. Looking to drive traffic to its site and increase sales and subscriptions, Tax Notes partnered with Intero Digital to execute its digital marketing strategy.
Using a combination of advanced SEO techniques along with paid search, our team was able to see sizable increases in traffic, authority, and leads.
Audit & Foundation
We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.
Targeted Execution
Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.
Iterate & Scale
We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.
After implementing a sound SEO and paid media strategy, Tax Notes saw incredible results. A 4,653% increase in first-page rankings also led to increases in traffic and leads. On the paid side, there was a 174% increase in paid leads. At the same time, our paid search team was also able to decrease cost per lead by 59%! To date, Tax Notes is thriving and we continue to create new benchmarks and improve upon our goals.
Ready to Stop Guessing and Start Growing?
Let’s build a digital marketing program that aligns with your revenue goals and strengthens your bottom line.