Taxnotes
Brand Overview
Tax Notes provides tax publications for professionals whose success depends on being trusted for their expertise.
SERVICES
Paid Media
SEO
Highlights
Objective
As a resource hub, Tax Notes is a large site with a lot of content. Looking to drive traffic to their site and increase sales and subscriptions, Tax Notes partnered with Intero Digital to execute their digital marketing strategy.
Strategy
Using a combination of advanced SEO techniques along with paid search, our team was able to see sizable increases in traffic, authority and leads.
Results
After implementing a sound SEO and paid media strategy, Tax Notes saw incredible results. A 4653% increase in 1st-page rankings also led to increases in traffic and leads. On the paid side, there was a 174% increase in paid leads. At the same time, our paid search team was also able to decrease cost per lead by 59%! To date, Tax Notes is thriving and we continue to create new benchmarks and improve upon our goals.
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