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Case Study


4653% increase in first page rankings


Brand Overview

Tax Notes provides tax publications for professionals whose success depends on being trusted for their expertise.



Paid Media




increase in first page rankings


increase in paid search leads


As a resource hub, Tax Notes is a large site with a lot of content. Looking to drive traffic to their site and increase sales and subscriptions, Tax Notes partnered with Intero Digital to execute their digital marketing strategy.


Using a combination of advanced SEO techniques along with paid search, our team was able to see sizable increases in traffic, authority and leads.


After implementing a sound SEO and paid media strategy, Tax Notes saw incredible results. A 4653% increase in 1st-page rankings also led to increases in traffic and leads. On the paid side, there was a 174% increase in paid leads. At the same time, our paid search team was also able to decrease cost per lead by 59%! To date, Tax Notes is thriving and we continue to create new benchmarks and improve upon our goals.

“I'm impressed that they are never happy with the status quo ... they’ve continued to push us higher and higher.”

Dir. of Digital Mktg. & eCommerce, Sporting Goods Brand

“They are knowledgeable and fast. Intero was a key partner in our success.”

CEO, Apparel Brand

“Intero has an impressive team of dedicated and talented people which makes them unique and a pleasure to work with.”

CMO, eCommerce Business

“They know what they are doing and do it well.”

President & CEO, IT Services Firm

“From the beginning, Intero has stepped in and been a true partner.”

Sr. Marketing Manager, SaaS Company

They make the process easy and act as an additional resource to my team.

Director Digital Strategy, Golf Brand

They truly acted as an extension of our team, and that in itself was very impressive to us.

VP Growth, Skincare Brand

“The results we’ve achieved have blown us away.”

VP, Landscape Design Company

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