RAPP
Brand Overview
RAPP, a frontrunner in the global marketing sphere, is known for its data-driven and individual-centric approach. Dedicated to sparking genuine customer engagement, RAPP sought to amplify its voice as a thought leader and innovator in a highly competitive industry. Its goal was to leverage technology and creativity to not only reach an audience, but also resonate with the audience on a one-to-one level at scale, fostering meaningful interactions and conversions.
SERVICES
Content Marketing
Digital PR
SEO Success
Actions Taken
Since April 2016, Intero Digital’s collaboration has been pivotal in propelling RAPP’s thought leadership. A diverse array of digital content has been crafted, ranging from guest posts to whitepapers, that not only reflects RAPP’s expertise, but also boldly tackles controversial topics. This strategic content creation has positioned RAPP as a DEI trailblazer in the creative marketing and advertising industry.
Results
After engaging with our team, the client began to see improvements in lead quality almost immediately.
- A remarkable 236% increase in organic traffic from 2021 to 2023
- Strategic placements in high-caliber publications like Ad Age, Adweek, Campaign, Entrepreneur, and The Wall Street Journal, enhancing RAPP’s visibility and reinforcing its status as an industry authority
What does this mean for our happy client?
The collaboration with RAPP has marked a transformative phase in its digital marketing narrative. Embracing a brand ethos that values data, creativity, and individuality, RAPP has strengthened its thought leadership and witnessed substantial growth in market impact and user engagement. This is demonstrated by a substantial increase in organic traffic and notable media features. These successes are a testament to RAPP’s and Intero Digital’s innovative marketing strategies, which have established a new standard in the industry.
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