Case Study E-Commerce & Retail Amazon Marketing

How MOJO Outdoors Achieved a $606,793 Increase in Shipped COGS

Increase$606,793Shipped COGS
4-Month Snapshot
Services Provided
Amazon Marketing SEO
About the Client

MOJO Outdoors

MOJO Outdoors is a leader in the hunting industry known for its innovative and industry-leading motion decoys.

The Goal

Setting the Stage for Industry Authority

MOJO Outdoors partnered with Intero Digital to enhance its Amazon presence and solidify its market leadership. With the goal of becoming the preferred brand on Amazon for hunting products, MOJO Outdoors sought a comprehensive strategy to overcome the competitive landscape and ensure its products are an essential for every hunter.

Mojo-Intero-Digital-Case-Study-scaled-1
The Strategy

For nearly a decade, Intero Digital has collaborated with MOJO Outdoors, focusing on Amazon to spur significant growth. Understanding the seasonal nature of its products, a tailored seasonal calendar was developed to spotlight specific products at optimal times. During these peak periods, we intensified advertising campaigns, updated SEO practices, and optimized product variations, ensuring sustained growth across the entire portfolio throughout the year.

Audit and Foundation

We started with an audit to identify issues, gaps, and unrealized opportunities, as well as market research and analysis.

Targeted Execution

Our team executed against the highest-leverage plays to propel MOJO Outdoors toward its desired results.

Measure Success

We kept tabs on key performance metrics to make sure we were achieving the best possible results for the client.

The Results
Increase
$606,793
Shipped COGS
Increase
19.5%
Year-Over-Year Growth
The Impact

MOJO Outdoors has successfully established a dominant brand identity on Amazon, which has significantly contributed to its overall brand awareness and growth. The strategic partnership with Intero Digital continues to drive impactful results, ensuring MOJO Outdoors remains at the forefront of the hunting industry on both Amazon and its website.

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