How Maine Outdoor Solutions Achieved a 44% Surge in Year-Over-Year Sales
Maine Outdoor Solutions
Maine Outdoor Solutions is a Maine‑based family business specializing in hunting scents, predator control products, and other outdoor gear, best known for its PredatorPee® and Foggy Mountain® brands.
Fueling Amazon Growth
Maine Outdoor Solutions approached Intero Digital after its attempts to increase sales on Amazon with another agency did not meet expectations. The company sought our expertise to take complete control of its sales channel, which was previously shared with a distributor. Despite having a strong brand presence, it faced challenges with registering one of its brands on Amazon. Maine Outdoor Solutions needed comprehensive support in listing optimization and Fulfillment by Amazon (FBA) inventory management.
To address Maine Outdoor Solutions’ goals, we recommended a strategic shift toward increased use of Amazon’s FBA service. By advising on appropriate inventory quantities, we ensured MOS was well stocked ahead of peak periods. We swiftly resolved its brand registration issues and adjusted several product listings to reflect the correct brand name. We reorganized its catalog to enhance product discoverability and began optimizing its entire catalog. Regular, enthusiastic communication helped us build a strong partnership, earning Maine Outdoor Solutions’ trust and ensuring continuous progress.
Audit and Foundation
We started with an audit to surface issues, gaps, and unrealized opportunities, as well as market research and analysis.
Targeted Execution
Our team executed against the highest-leverage plays, including a strategic shift toward increased use of Amazon’s FBA service, resolving brand registration issues, and reorganizing the catalog to enhance product discoverability.
Measure Success
We kept tabs on the results of our efforts to make sure we were achieving the best possible results.
Maine Outdoor Solutions originally sought out our services for catalog management, planning to retain its previous agency for advertising. However, our early interventions proved successful, prompting a shift to bring forward our advertising management sooner than planned. This decision was strategically made to better prepare for the peak season despite the costs associated with overlapping agency services. This client has consistently communicated its satisfaction with our collaboration. Maine Outdoor Solutions appreciates our proactive stance and rapid response to its needs, which has not only resolved its immediate challenges, but also driven substantial improvements in its Amazon sales performance.
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