Case Study Hospitality & Travel SEO

How Lindblad Expeditions Drove a 75.52% Increase in Organic Traffic Within the First Year

+75.52%Organic traffic within the first year
4-Month Snapshot
Services Provided
SEO SEO & Digital Strategy
About the Client

Lindblad Expeditions

Intero Digital has been able to substantially increase traffic, revenue, and brand exposure for Lindblad Expeditions, a longtime client.

The Goal

Despite its strong brand, Lindblad Expeditions had a relatively low market share online

Despite its strong brand, Lindblad Expeditions had a relatively low market share online. Our objective was to capture and corner the online market for its most important key terms.

The Strategy

The strategy was to leverage Lindblad’s existing brand coupled with on-page SEO initiatives to increase keyword rankings and market share. Technical audits, strategic updates, and language targeting were some of the key aspects during this campaign.

Audit & Foundation

We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.

Targeted Execution

Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.

Iterate & Scale

We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.

The Results
75.52%
increase in organic traffic within the first year
177.13%
increase in conversions within the first year
The Impact

In the first year working with Intero Digital, Lindblad Expeditions saw a 75.52% increase in organic traffic and a 177.13% increase in conversions. With continued SEO initiatives, Intero Digital was able to increase Lindblad Expeditions’ traffic by over 1,000% over the course of five years.

Ready to Stop Guessing and Start Growing?

Let’s build a digital marketing program that aligns with your revenue goals and strengthens your bottom line.

Google Premier Partner Clutch #1 GEO Agency Globally 2026 Forbes Top Ranked SEO Agency Inc. 5000