Case Study Education Digital PR

How Liaison Achieved a 19.44% YOY Growth in Website Engagement

+19.44%YOY Growth in Website Engagement
4-Month Snapshot
Services Provided
Digital PR Public Relations Content Writing SEO Web Content Creation Video Marketing Branding
About the Client

Liaison

Liaison, a pioneering technology firm in the higher education sector, sought Intero Digital's expertise to centralize its digital marketing efforts. The company, known for its innovative solutions to enhance college and university enrollment and student success, wanted to elevate its digital presence.

The Goal

Setting the Stage for Sustainable Growth

The company, known for its innovative solutions to enhance college and university enrollment and student success, wanted to elevate its digital presence.

Workshop or Training Session a QA expert leading a workshop or training session for a group of professionals.
The Strategy

Intero Digital initiated biweekly consultations to align objectives, workflows, and inquiries, emphasizing a consultative relationship with Liaison. The collaboration involved working with an Intero Digital senior digital marketing consultant to fast-track initiatives, such as producing a "brand anthem" video and coordinating videography for an event. Efforts included the development of content for the MyLiaison web project and advice on establishing a unique brand identity after the merger of several distinct brands. Guidance on the benefits of SEO for the current website in anticipation of a new website launch was also provided.

Intero Digital initiated biweekly consultations to

Intero Digital initiated biweekly consultations to align objectives, workflows, and inquiries, emphasizing a consultative relationship with Liaison.

The collaboration involved working with an

The collaboration involved working with an Intero Digital senior digital marketing consultant to fast-track initiatives, such as producing a "brand anthem" video and coordinating videography for an event.

Efforts included the development of content

Efforts included the development of content for the MyLiaison web project and advice on establishing a unique brand identity after the merger of several distinct brands.

Guidance on the benefits of SEO

Guidance on the benefits of SEO for the current website in anticipation of a new website launch was also provided.

The Results
19.44%
YOY Growth in Website Engagement
The Impact

The partnership's success has significantly boosted Liaison's online visibility, brand distinctiveness, and industry esteem. This forward-thinking approach ensures Liaison's continued dominance and innovation in the higher education technology market, underscored by a dynamic and strategic alliance with Intero Digital.

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