Global Industrial
Brand Overview
Global Industrial is a leading distributor of industrial equipment and supplies, serving businesses across various sectors. As AI-powered search continues to shape user discovery, Global Industrial recognized the need to enhance its generative engine optimization (GEO), SEO, and content strategies to improve AI-driven visibility, traditional search visibility, and the bottom line.
SERVICES
SEO
GEO
Content marketing
Improving Visibility
Actions Taken
In addition to working with Global Industrial to create high-quality content and double down on SEO fundamentals, Intero Digital also implemented GEO tactics, including optimizing homepage schema, CollectionPage schema, ProductCollection schema, and Article schema across the Knowledge Graph to strengthen entity association.
Results
In 12 months’ time, Global Industrial went from having zero presence in AI Overviews to 1,200+ appearances — a clear, measurable boost in AI-driven visibility. The client also saw a 34% increase in Page 1 rankings and a 24% organic revenue boost.
What does this mean for our happy client?
Global Industrial’s case demonstrates how structured SEO, GEO, and content strategies can drive AI search visibility. While early results are promising, a full-funnel approach (from category page improvements to entity-based content reinforcement) will be key to long-term AI search success.
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