How a Fast-Casual Restaurant Franchise Achieved a 1,429% Surge in ROI
Fast-Casual Restaurant Franchise
A rapidly growing, wellness-driven poké bowl brand with more than 60 locations (and growing!) is on a mission to serve clean, sustainable food while fostering strong community connections.
Setting the Stage for Sustainable Growth
Behind the scenes, the brand's marketing efforts were falling flat. Frustrated by its previous agency’s lack of transparency, especially around Yelp ads that devoured 30% of the budget with minimal return, the brand turned to Intero Digital for clarity, strategy, and results.
To take the brand’s growth to the next level, Intero Digital rolled out a powerful, performance-driven digital marketing strategy tailored to its unique challenges. We reallocated wasted ad spend from underperforming Yelp ads to high-converting Google and Meta campaigns, instantly improving efficiency. With clear KPIs and precise conversion tracking in place, we scaled localized paid media efforts across individual locations and regions. We also launched the brand’s first-ever structured SEO strategy to boost long-term visibility, provided proactive support for branded content and event campaigns, and partnered closely with the internal team to streamline and elevate social media efforts.
Reevaluate Ad Spend
We reallocated wasted ad spend from underperforming Yelp ads to high-converting Google and Meta campaigns.
Think Local
We scaled localized paid media efforts across individual locations and regions.
Invest in SEO
We launched the brand’s first-ever structured SEO strategy to boost long-term visibility.
Improve Content and Social Media
We provided proactive support for branded content and event campaigns and partnered closely with the internal team to elevate social media efforts.
The brand now has a transparent, strategic partner driving measurable growth. With a 106% increase in conversions, 25% lower CPA, a 1,429% ROI boost on a seasonal campaign, and a 66% organic lift, it’s seeing stronger performance across the board. By reallocating budget to high-performing channels, implementing localized and scalable campaigns, and launching its first structured SEO strategy, our client is no longer in the dark. It’s confident, empowered, and positioned for sustainable growth.
Ready to Stop Guessing and Start Growing?
Let’s build a digital marketing program that aligns with your revenue goals and strengthens your bottom line.