How Aman Resorts Drove a 90% Increase in Organic Revenue
Aman Resorts
Aman is a luxury collection of resorts, hotels, and private residences in some of the most breathtaking locations around the world.
Aman Resorts was an established brand, but their online presence was not nearly as
Aman Resorts was an established brand, but their online presence was not nearly as impressive as their beautiful resorts. The goal was to garner more online traffic to the site in order to increase bookings and revenue.
Upon completion of a comprehensive technical SEO audit, we prioritized site wide and on-page elements based on overall SEO impact. By heavily researching and assessing the market for each of the Aman locations, we were able to create a tailored strategy that took into account both the individual properties, as well as the entire domain.
Audit & Foundation
We started with a deep audit to surface technical issues, content gaps, and unrealised opportunities.
Targeted Execution
Our team executed against the highest-leverage plays — keyword targeting, on-page optimisation, and creative refresh — focused on the metrics that drive revenue.
Iterate & Scale
We measured weekly, doubled down on what worked, and reinvested gains into the next layer of the strategy.
Since 2011, Intero Digital has achieved and maintained incredible results for Aman Resorts, including nearly doubling their revenue within the first three years. Within the first year of working with Intero Digital, Aman also realized an increase 31% in organic visits to the site, which translates to over 420,000 unique organic visitors to the site during that time period.
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