Bryan Fowler

Bryan Fowler is the president of Intero Digital Amazon Division. Intero Digital is a 400-person digital marketing agency that offers comprehensive, results-driven marketing solutions. Its Amazon Division specializes in helping companies leverage Amazon to achieve unprecedented growth. 

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How We Helped KitchenSupply Skyrocket Growth on Amazon

How We Helped KitchenSupply Skyrocket Growth on Amazon

Bryan Fowler, President, Amazon Division • Intero Digital • February 15, 2024

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We met KitchenSupply in 2022 — the brand was operating under the name Escali at the time. The company specializes in making kitchen equipment, such as thermometers and measuring scales, and it defines itself as a trusted, precise, and professional kitchen supplies brand. It also owns a coffee brand called The London Sip, and at the time, Escali was attempting to bring the Escali and The London Sip brand personalities together. 

Despite these ambitions, Escali was experiencing a negative slide on the Amazon platform and did not have a clear set of Amazon marketing objectives. The company was already working with an agency partner, but it wasn’t seeing results, and even though the company was hesitant to end the agency partnership before the end of the year, it recognized the need to act fast to turn its Amazon results around. 

Enter Intero Digital. 

The Strategy

When our partnership with Escali (soon to be KitchenSupply) began, the brand was embarking on a period of change and growth. The package the company needed was for Intero Digital to manage the omni-channel marketing strategy and digital transformation for its shifting brands. 

Soon after we started working together, the company acquired two more brands: Joyce Chen and Old Stone Pizza Kitchen. After the acquisition was complete, these brands were brought into our strategy as well. 

Our work with these brands under the newly formed KitchenSupply umbrella, as well as the brands’ international channels, have been focused on growing Amazon communication and content, initiating and boosting Amazon marketing objectives, and ultimately using Amazon marketing strategy analysis to cultivate better financial results. All our additional resources have gone toward crafting an omni-channel approach to achieve the new umbrella brand’s goals and turn an Amazon results decline into exponential growth.  

The Amazon Results

The work we’ve done in partnership with KitchenSupply has had many components, including advertising campaigns, SEO development, assisting with product variations, and managing an overall marketing strategy. We’ve worked with the team to make sure we’re spending KitchenSupply’s marketing dollars in the right places and that we’re driving growth in sustainable, desired ways across the portfolio.  

Overall, our successes have come from nudging the needle across the entire catalog rather than hoping for transformative growth within singular products.  

The Amazon results? From November 2022 to November 2023, KitchenSupply saw 82.7% growth in Amazon shipped cost of goods sold (COGS), while sell-through for shipped COGS grew 31.5% year over year. In terms of Amazon financial results, these figures are impressive, but the story gets even clearer when you consider that the month prior to partnering with Intero Digital, Escali (now KitchenSupply) was looking at a 20% decline in shipped COGS. The company had been experiencing declines month after month, so our assistance helped KitchenSupply not only carve out growth, but also salvage a bad year and turn a very intimidating tide.  

What Makes This a Success Story?

For the client, the financial outcomes have been transformative, allowing KitchenSupply to halt a pattern of diminishing returns.  

For us, the success of these Amazon results rests on one thing: an engaged partnership. Prospective clients often operate under the wishful notion that an agency partner can solve all their problems — that no matter how snowed-under they are, the agency partner will be able to come in and just take over. But there is no magic formula for achieving transformative Amazon results. Success is much more about collaborating to work toward strong goals, driven by a shared purpose. 

The KitchenSupply team has been highly communicative and involved from the start. Without this level of engagement, we would have been far less likely to achieve such great success in our partnership. Because KitchenSupply is a communicative, motivated, transparent, hard-working client, we have been able to rise together to not only meet expectations and achieve goals, but also exceed them.  

Want to learn more about how Intero Digital can amplify your Amazon growth? 

Bryan Fowler

Bryan Fowler is the president of Intero Digital Amazon Division. Intero Digital is a 400-person digital marketing agency that offers comprehensive, results-driven marketing solutions. Its Amazon Division specializes in helping companies leverage Amazon to achieve unprecedented growth. 

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