Blackbaud
Brand Overview
Blackbaud provides software solutions that power the social good community such as Faith Communities, Foundations, K-12 Schools, Nonprofits and more.
SERVICES
Paid Media
SEO
Highlights
Objective
Blackbaud came to us with a specific goal — to outrank competitors for key terms, as well as garner more exposure and leads for their ongoing campaigns.
Strategy
Advanced on-page SEO initiatives and content build-outs enabled us to obtain first page rankings for Blackbaud’s key terms. Usability and technical audits shed light on which areas of the website needed improvement from a user standpoint. Our team also helped them launch their new Canadian website from start to finish, adding another successful component to the Blackbaud family.
Results
Following a stringent organic campaign, Blackbaud saw significant increases in rankings, traffic and revenue. Their yearly net income went from $6 million (the year before we engaged) to more than $28 million two years later. The rapid growth has helped them add more than $1 billion in market cap and shareholder value.
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