Blackbaud came to us with a specific goal — to outrank competitors for key terms, as well as garner more exposure and leads for their ongoing campaigns.
Advanced on-page SEO initiatives and content build-outs enabled us to obtain first page rankings for Blackbaud’s key terms. Usability and technical audits shed light on which areas of the website needed improvement from a user standpoint. Our team also helped them launch their new Canadian website from start to finish, adding another successful component to the Blackbaud family.
Following a stringent organic campaign, Blackbaud saw significant increases in rankings, traffic and revenue. Their yearly net income went from $6 million (the year before we engaged) to more than $28 million two years later. The rapid growth has helped them add more than $1 billion in market cap and shareholder value.
“I'm impressed that they are never happy with the status quo ... they’ve continued to push us higher and higher.”
Dir. of Digital Mktg. & eCommerce, Sporting Goods Brand
“They are knowledgeable and fast. Intero was a key partner in our success.”
CEO, Apparel Brand
“Intero has an impressive team of dedicated and talented people which makes them unique and a pleasure to work with.”
CMO, eCommerce Business
“They know what they are doing and do it well.”
President & CEO, IT Services Firm
“From the beginning, Intero has stepped in and been a true partner.”
Sr. Marketing Manager, SaaS Company
They make the process easy and act as an additional resource to my team.
Director Digital Strategy, Golf Brand
They truly acted as an extension of our team, and that in itself was very impressive to us.
VP Growth, Skincare Brand
“The results we’ve achieved have blown us away.”
VP, Landscape Design Company
Explore More Case Studies
Blackbaud wanted to outrank competitors. Two years later, they increased their rankings with $22 million in additional revenue. Read their marketing story.