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Webinar

From Invisible to Cited: The 3-Part GEO Strategy That Put Freshpet in AI Overviews

Event Passed – Recording Available
  • The Credibility Signals Behind AI Citations: Which credibility inputs decide whether AI Overviews and chat assistants cite your brand by name, shown through what moved Freshpet’s real results
  • Why Brand Reputation Doesn’t Carry Over to AI Overviews: Why a brand shoppers know and trust can still be absent from AI Overviews and what fills that gap
  • How to Check and Close Gaps in Market Share: The step-by-step review Freshpet ran to see where AI answers cost them share, runnable by one person with no special tools
Brittni Ratliff
Cosima Compton
Steven Elwell
Meet your panelists Brittni, Cosima & Steven
Free to attend 60 min live session Live Q&A included Limited seats
Defending market share in the AI era: Inside Freshpet's trust playbook
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What to Expect

A Candid Conversation. Real Strategies. Zero Fluff.

Join us as Steven Elwell, senior director of digital marketing at Freshpet, and Intero Digital's Brittni Ratliff and Cosima Compton walk through the credibility signals Freshpet built to get cited by name in AI answers and the same checks a team of any size can run to find its own gaps.

Your Panelists

Meet the experts.

Brittni Ratliff
Brittni Ratliff
Vice President, Intero Digital
Cosima Compton
Cosima Compton
Director of SEO and GEO Communications, Intero Digital
Steven Elwell
Steven Elwell
Senior Director of Digital Marketing, Freshpet

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Google Premier Partner Clutch #1 GEO Agency Globally 2026 Forbes Top Ranked SEO Agency Inc. 5000