Auberge is a luxury collection of resorts, hotels, and private residences providing unforgettable guest experiences.
The goal was to improve on-page technical SEO function to eliminate roadblocks, increase indexation, and improve traffic and rankings.
Upon completion of a comprehensive technical SEO audit, we prioritized site wide and on-page elements that would positively impact search engine rankings. For each element, we provided a business requirements document that outlined the purpose, the SEO impact and the specifications. We continue to optimize and tweak the site to protect existing share of voice and improve rankings.
Not only did we see organic traffic and rankings improvements for Auberge Resorts, but gain in overall exposure revealed a clear search impact YOY. In terms of rankings, Auberge saw an increase of 1,000 new first page rankings during the first year. The increase in rankings led to increases in organic traffic.