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February 14, 2023

A Modern Guide to PR

Whitepaper

Modern Guide to PR (Public Relations)

A person with short blonde hair is sitting at a desk on the phone looking at a laptop, and they are surrounded by stacks of paper.

Key Takeaways

  • The trends and practices that have shaped modern PR into what it is today.
  • What online contributors and industry influencers look for in the PR pitches they accept.
  • How to develop content that delivers true value to online contributors, your company (or your clients), and the audiences you share.
  • How to craft a compelling email pitch (plus a free template).
  • How to manage relationships with multiple contributors, editors, and journalists (plus a free spreadsheet).

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