A Modern Guide to PR
- The trends and practices that have shaped modern PR into what it is today.
- What online contributors and industry influencers look for in the PR pitches they accept.
- How to develop content that delivers true value to online contributors, your company (or your clients), and the audiences you share.
- How to craft a compelling email pitch (plus a free template).
- How to manage relationships with multiple contributors, editors, and journalists (plus a free spreadsheet).